Social media: we all swear that it’s the best channel to reach out to Millennials, Generation Z and other teenagers – by a long shot. But do we really understand these generations, or really know how to talk to them?
They are tomorrow’s home owners, car buyers, fashion shoppers and overall big spenders. So it totally makes sense that today’s marketers are largely focused on them Millennials, Generation Z and other teenagers.
They are the “connected generation,” never far away from their phones, and always connecting with their friends and their favourite brands on social media. But what do we really know of them? How certain are we, that we understand them, and communicate to them in the right manner?
This month, I chose 3 books that focus on them. They look into their habits, analyse their behaviours, and will help you get a better understanding of what message you should be sending them – and how your should do it.
Hope you enjoy reading them!
It’s Complicated: The Social Lives Of Networked Teens
It’s Complicated: The Social Lives of Networked Teens – by Danah Boyd
What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens’ lives? In this eye-opening book, youth culture and technology expert Danah Boyd uncovers some of the major myths regarding teens’ use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Boyd’s conclusions are essential reading not only for parents, teachers, and others who work with teens, but also for anyone interested in the impact of emerging technologies on society, culture, and commerce in years to come. |
American Girls: Social Media And The Secret Lives Of Teenagers
American Girls: Social Media and the Secret Lives of Teenagers – by Nancy Jo Sales
Instagram. Whisper. Yik Yak. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales’s riveting and explosive American Girls. Provocative and urgent, American Girls is destined to ignite a much-needed conversation about how we can help our daughters and sons negotiate unprecedented new challenges. |
The Happiness Effect
The Happiness Effect: How Social Media is Driving a Generation to Appear Perfect at Any Cost – by Donna Freitas
Social media has become the dominant force in young people’s lives, and each day seems to bring another shocking tale of private pictures getting into the wrong hands, or a lament that young people feel compelled to share their each and every thought with the entire world. Have smartphones and social media created a generation of self-obsessed egomaniacs? Absolutely not, Donna Freitas argues in this provocative book. And, she says, these alarmist fears are drawing attention away from the real issues that young adults are facing. |
You might also like
More from Lifestyle
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
Instacart Adds Same-Day holiday Tree Delivery
Instacart is adding the ability for customers on its app to buy holiday trees for same-day delivery from grocers and …
Our 2022 Holiday Travel Style Guide For Digital Nomads
We are gearing up for the Holidays with our 2022 Holiday travel style guide for Digital Nomads.As a digital nomad, …
Banksy Reveals 7 New Murals Across War-Torn Ukraine
The anonymous British street artist Banksy has confirmed that he is the creator of seven new murals in Ukraine.The murals …
Apple Shares Details On The New MLS Season Pass
Apple has unveiled pricing and a launch date for MLS Season Pass, offering every league match with no blackout restrictions.The new …
Homer Simpson’s Most Memorable GIF is Now an Adidas Sneaker
Who would have thought that one of the most memorable Homer Simpson GIF would make its way onto the latest …
Netflix Will Launch Its New Ad Tier on November 3
Netflix will be launching its new Ad Tier on November 1, with 'hundreds' of brands already on Board.The ad-supported new …
Dune: Part Two Is Scheduled For An Earlier Release
Warner Bros.’ second Dune film from director Denis Villeneuve is getting an earlier release date: November 3rd.The movie, directed by …