Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability.
Also Read: 18 Stats To Prove Visual Content Is King
In recent years, marketers have been pushed to produce ever more content. It is likely that you are in this case as well, as it is most likely for your competitors too.
All this is resulting in social media being an overcrowded and very competitive field – if you want to come out on top, not only is it mandatory to come up with a diversified, innovative content strategy, but it’s also key to make it “digestible”. And by digestible, I mean make it look good: add handy infographics, engaging videos, quotes and all the rest of it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
That’s the new rule. If you bypass this strategy, the efforts you have put down to produce your content will be in vain as the absence of visuals will likely result in a shorter attention span from your readers, fans, followers, you name it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
To sum up the main options you have in hand, the Canva team created this great infographic reviewing 10 of the most effective types of visuals. Make sure to explore all of the following tips, and have no doubt that they will boost your social media engagement!
Highligths
– 40% of people respond to visuals better than text!
– 2/3 of consumers feel more inclined to buy a product after watching a video of it
– Infographics are shared 3x more than any other type of content!
– Using branded images can help you gain 67% more audience attention
– 64% of consumers are more inclined to buy a product online after watching a video
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Experts Talk
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
Do #ForYou Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
