10 Types Of Visual Content To Boost Engagement

Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability.

Also Read: 18 Stats To Prove Visual Content Is King

In recent years, marketers have been pushed to produce ever more content. It is likely that you are in this case as well, as it is most likely for your competitors too.

All this is resulting in social media being an overcrowded and very competitive field – if you want to come out on top, not only is it mandatory to come up with a diversified, innovative content strategy, but it’s also key to make it “digestible”. And by digestible, I mean make it look good: add handy infographics, engaging videos, quotes and all the rest of it.

Social media is overcrowded. You need to make your content stand out and digestible.

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That’s the new rule. If you bypass this strategy, the efforts you have put down to produce your content will be in vain as the absence of visuals will likely result in a shorter attention span from your readers, fans, followers, you name it.

93% of people say images are #1 deciding factor when making a purchase decision.

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To sum up the main options you have in hand, the Canva team created this great infographic reviewing 10 of the most effective types of visuals. Make sure to explore all of the following tips, and have no doubt that they will boost your social media engagement!