Looking for a way to easily plan your daily social media posting, as well as collaborate seamlessly with your client or team members? Here's Planable. This is a sponsored article.
Social media: we all swear that it's the best channel to reach out to Millennials, Generation Z and other teenagers - by a long shot. But do we really understand these generations, or really know how to talk to them? They are …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, and the best results for advertisers. And now, Instagram is adding a brand new ad …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
Finding the right customer on Social Media is often referred to as trying to "find a needle in a haystack". However, by creating buyer personas for your marketing campaign, you will essentially be passing a giant …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
It's Christmas for Buffer already! The social media management platform has acquired Respondly, a social media customer service and brand monitoring tool. According to the official announcement, there are no plans of integrating the new acquisition into …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …
Local businesses usually don't usually have very big budgets for marketing, and to be honest, every penny counts. So, they have to be very good at targeting people that are nearby. Facebook has launched Local …
You might have noticed a new campaign objective for your Facebook Ads on the Power Editor recently, called Lead Ads. You may have already also wondered, what they are and why should you care. Well, if you …
Being a social media marketer is not an easy job. You have to keep yourself updated (you have us for that) and you have to stay inspired. Well, at WeRSM, we think TED talks are …
Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability. Also …
With just a few years being around, hashtags are relatively new but nobody can afford to disregard them. Also Read: HashAtIt is The Search Engine for Hashtags The first hashtags appeared on Twitter and slowly but surely, …
We find ourselves at the dawn of a new science of marketing in social media. Having only scratched the surface of the power and influence of social media, we can only hope that the best is …
Email marketing is still considered the most profitable online channel for advertising and its value is measured by the list of customers who have subscribed to your lists and accepted to receive offers and special …
When it comes to brands, one of Facebook's most used features is geo-targeted posts. Big players tend to centralize top management of their social profiles and then allow local markets to post through the parent …
We can no longer ignore that many users access social media via mobile phones. As much as 2 out of 3 users log in onto their facebook account daily through their smartphones. Social Media Platforms …