If you have put a lot of effort into curating your Instagram grid into a work of art, you might soon get really upset, as the platform is testing a new "four-across" photo grid. Before you …
More and more influencers get paid by brands to share content on their Instagram profiles. So to keep the "relationship" honest, Instagram has plans to force them to clearly label posts they get paid for. Instagram sees its …
Influencer marketing has moved from YouTube to Instagram. Part of this shift is only about following trends, but it also (mainly) exists because Instagrammers are, for the moment, cheaper than YouTubers. But is it a good …
With its 600 million users across the globe, Instagram has become the fastest-growing platform for influencer marketing in 2017. It is estimated that brands will spend over $1 billion this year, to activate influencers on the platform. You don't always …
How and why do women engage with influencer content, and what does this mean for brands? A recent report by Bloglovin' answers these questions and more. In its November 2016 Consumer Survey, Bloglovin’ blends responses from …
Viewers don't know whether creators have been paid to promote a product, unless they are told so explicitly. YouTube is now allowing creators to add a special disclaimer to their videos to make it very clear. Many …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
Not so long ago we reported that Twitter was opening up verification to everyone. Now, the company is announcing that it will be extending the creative format that is Moments to more creators, influencers, brands, …
"Better late than never." That seems to be LinkedIn's mantra. At least with features that is, because LinkedIn is finally taking a step toward video, with 30-second clips created by its Influencers. You read that right. …
In light of the growing distrust towards any sort of branded content, Influencer Marketing has been stamped as the pot of gold at the end of the rainbow. And on paper, it makes sense. Influencers have …
Social shopping is an important trend, but no social network has really integrated seamless functionalities for users to buy things directly. Instagram might be a good discovery tool, but the absence of links on posts …
We hear many people complaining about the increasing amount of ads they see on their Twitter timelines. However, there have been reports that there's a privileged group of users who get to experience a an almost ad-free experience on Twitter. …
Do you usually follow people who have followed you on Instagram? Twitter has always made it clear if someone is following you. Whether you come across a username through search or visit their profile, Twitter always mentions …
The news it out, and brand advocacy on Twitter is about to take a whole new turn, as the social network announces that brands will soon be able to promote their fans’ tweets. Also Read: Twitter …
Everyone talks about influence these days. Yet, no one can really agree on what it means exactly. Is it the reach your posts have? Is it the number of followers you have? Is it the number of …
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know …
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of …
Instagram is clearly the champion of engagement among social networks. But most of us can only think of a handful of brands that have been able to really use it to its full potential. [Tweet "#Instagram is the …