More and more influencers get paid by brands to share content on their Instagram profiles. So to keep the “relationship” honest, Instagram has plans to force them to clearly label posts they get paid for.
Instagram sees its 700M+ users as a unique community of people who “come together to discover and connect to their passions.” And because it wants to keep its community as transparent and honest as possible, Instagram wants to clearly identify posts that come from a paid partnership between a brand and an influencer.
Starting today, influencers across the globe will be asked to label their posts and stories as a “Paid partnership with” the brands they represent. Instagram believes this transparency will not only be beneficial for their followers, but also for the influencers and brands who will gain the ability to track and share insights for each labelled post.
When the tag is added to a post or Story, both the influencer and brand partner automatically get access to Insights: “Creators will continue to see metrics in their Instagram Insights, and business partners will see shared reach and engagement metrics in their Facebook Page Insights.”
So, on top of being transparent to their followers, influencers will now have to be honest to brands about their real reach and engagement levels. I’m not sure they will all be pleased about this. But Instagram is determined to enforce the labelling of all paid partnerships, much like Facebook is already doing with branded content.
You might also like
More from Instagram
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Instagram Is Testing A Way To Mint And Sell NFTs
Meta has announced that Instagram is testing minting and selling NFTs on its platform with a small group of Creators …
Instagram Is Testing Adding Music To Profiles
Instagram Music on profiles? Reports show the platform is currently testing adding songs to profiles.Maybe they got tired of stealing …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …