Do you usually follow people who have followed you on Instagram?
Twitter has always made it clear if someone is following you. Whether you come across a username through search or visit their profile, Twitter always mentions if you are being followed by that person. And this is very useful, right?
Well, it seems Instagram also finds it to be useful as the platform has started testing a new search feature that lets you see if a user is following you or someone you know.
Also Read: Twitter Will Now Autoplay Periscope Inside Its iOS App
With the new feature, Instagram search now lets you know whether someone you follow is also following you and or if they are connected to someone you already follow.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The new feature was spotted by Anthony Quintano from Honolulu, Hawaii:
You can now see who follows you back on Instagram!! pic.twitter.com/ElpWkJ5Avj
— Anthony Quintano (@AnthonyQuintano) January 14, 2016
The new search feature also highlights users with large followings and users who are verified. This is no doubt a great add-on for marketers using Instagram to identify potential influencers.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
It may not be a huge update to Instagram, but it will no doubt result into more people getting connected as users are more likely to follow users who are connected with other people they already follow. Add to that the huge positive aspect for brands and marketers looking to identify influential profiles, and you have a very useful add-on.
Not all users will see the updated search feature at this stage as Instagram has confirmed this is currently a test run among selected users.
You might also like
More from Instagram
Instagram Now Lets You Schedule Your Live Streams
Brands and creators can now schedule and promote their Instagram Live broadcasts up to 90 days in advance.
#BuyBlack Friday Returns To Facebook And Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
Instagram Tests In-App Outage Alerts And New Account Status Section
The app announced two new features that will inform users about outages and issues with their account status directly within …
Instagram Merges IGTV And Feed Videos Into One Format: Instagram Video
Instagram announced it's merging IGTV and feed videos into a singular format - Instagram Video - with its very own tab.
Instagram Pauses ‘Instagram Kids’ And Responds To Critics
Head of Instagram, Adam Mosseri, announced that it has paused the development of "Instagram Kids" to allow more research.
New Instagram ‘Favorites’ Could Help You Bring Order To Your Feed
Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Instagram Is Making Its Verification Process Easier
Instagram is making its verification process simpler, clearer, and faster, with an improved application form, more news sources, and more.
Instagram Reveals How Its Search Feature Works
Instagram's Adam Mosseri reveals how the platform's search works, and how to get ranked more easily in search results.
Insights And Key Learnings About Getting Shadowbanned On Instagram
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
