Marketers, rejoice: social media ads DO work! This is at least what Deloitte's latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying …
This week, Mark Zuckerberg announced his objective: 5 billion Facebook users by 2030. While this might seem a bit gigantic, or possibly out of reach, it certainly makes a statement, Facebook is not going away …
These days, we talk a lot about influencer marketing and brand advocacy, because they are trendy strategies to generate social buzz. But which of the two strategies should you opt for? Also Read: How To Engage With …
We find ourselves at the dawn of a new science of marketing in social media. Having only scratched the surface of the power and influence of social media, we can only hope that the best is …