“Not My Job” is a new Pornhub campaign that asks you to stop using household items for your personal pleasure.
Pornhub has a new line of sex toys and they want you to know all about it. But instead of just telling us what to buy, they chose to show us everything we should not be using, instead…
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The campaign, created with ad agency BETC, sees a variety of phallic and vulvic household objects contesting their roles as makeshift sex toys to the tune of The Blood Hound Gang’s classic hit “The Bad Touch”.
The music video, which coincides with the 20th anniversary of the original track and was directed by Iconoclast’s rising star and Instagram influencer Alice Moitié, features cucumbers, vacuum cleaners, electric toothbrushes, and yes, even car tailpipes rapping their woes and advocating for the use of Pornhub sex toys instead.
All of the objects found in the video and accompanying digital promo activation are taken from real stories found online. As an added element Pornhub’s “Not my job” campaign, fans can try to guess one of 250 “household objects you shouldn’t use for sex” on the campaign site, for a chance to win a unique discount code for up to 30% off a Pornhub Toys purchase. The video and discount code game can be viewed on the campaign’s dedicated website.
“We actually did an incredible amount of research for this project,” said Creative Director David Martin Angelus. “We scanned hundreds of articles and forums online to find the wildest objects that had been used as sex toys. It’s amazing what people will have sex with when there isn’t a sex toy handy, especially in the current climate of shelter in place.”
The film’s director, Alice Moitié, won the 2019 Young Director Award in France and was listed by Elle magazine as one of the 50 young people shaking up creativity in the country. Her photographic work has seen her capture iconic pop stars like Miley Cyrus and A$AP Rocky. As a future female leader of the French film scene, Moitié doesn’t shy away from sex-positive work. Of the project, Moitié said, “As soon as I heard the idea, and that the client was Pornhub, I was in!”
“In redesigning and expanding our Pornhub Toys collection, we wanted to ensure our 130 million daily visitors have all the right tools – whether they’re enjoying their favorite Pornhub content on their own or exploring their fantasies and desires with others. It’s time to give household items a break once and for all,” said Corey Price, VP, Pornhub.
And as an added bonus, if you can guess one of the 250 household objects you shouldn’t be using for sex, you’ll also be entered for a chance to win a 30% off discount code for Pornhub Toys.
Once again, Pornhub, the premier online destination for adult entertainment, is doing a great job of making it easy to talk about sex.
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