Facebook is running the largest voting information campaign in American history, encouraging people in the US to register to vote.
In a bid to help people register for this year’s US presidential election, Facebook is running a massive voting information campaign, including a weeklong registration drive that appears at the top of Facebook, Instagram, and Messenger.
With National Voter Registration Day this week, Facebook has embarked on a campaign to provide more accurate information about when and how people can register and vote. The goal is to help register 4 million voters in the US this year.
Facebook says that based on conversion rates calculated from several states, it has already helped 2.5 million people register this year across Facebook, Instagram, and Messenger.
Election Day is only six weeks away, and with the registration deadlines approaching, Facebook is doing its best “to empower every eligible voter to make their voice heard in this election.”
Since September 19, users in the US have been seeing information about how to register at the top of their Facebook, Instagram, and Messenger apps. The notifications lead to “the relevant page with their state’s official website or one of our non-partisan partner organizations if online voter registration isn’t available in their state.” Facebook says it will continue to show these notifications through September 25.
Facebook is also launching the #PledgeToVoteChallenge on the Facebook app so that people can show others that they are planning to vote and tag their friends to join the challenge.
People can also use the related sticker packs to share stickers their Messenger chats or their Facebook and Instagram Stories.
People who use the new National Voter Registration Day stickers on Instagram will also be added to a special Register To Vote story. In the next few weeks, new stickers about voting will be launched in collaboration with Instagram artists.