For mental health awareness month, Burger King takes another jab at McDonald’s with ‘real meals’ – because no-one can be always in the mood for a ‘happy meal.’
Burger King understands that no one is happy all the time. So when the times just don’t feel right for a ‘happy meal,’ the chain will ask guests to order a Whopper meal based on however they might be feeling.
‘Real Meals’ come in a variety of moods, but ‘Happy’ isn’t one of them. Instead, Burger King will let you order the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal or the DGAF Meal.
Burger King has partnered with Mental Health America on the campaign, a leading community-based non-profit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.
To launch the campaign, Burger King released a short film, entirely shot in 35mm, that takes a raw look into the reality of feeling the way you truly feel.
You might also like
More from Featured
Facebook Pledges To Increase Diversity In Innovation
Facebook is committing to increase diversity in patenting, and extend support for underrepresented inventors in tech.
Cryptocurrency Owners More Than Doubled To Over 200M In 6 Months
A recent study measuring the number of global crypto-users reveals that users have more than doubled from 100M to 221M …
Google Brings Biometric Authenticated Incognito Tabs To Chrome On iOS
Chrome 92 on iOS devices now allows for biometric authorization on incognito tabs, full website screenshots, and more.
Coca-Cola Launches Its First NFTs On International Friendship Day
Coca-Cola has launched its first-ever digital collection for the metaverse, the Friendship Box, inspired by video-game loot boxes.
Snapchat Announces The Arrival Of My Places On Snap Map
Snap Map is launching My Places, a new way to find personalized recommendations from friends and the global Snapchat community.
Twitter Expands On Spaces Making Discovery And Sharing Easier
Twitter is keeping on investing in live voice chat with new features to make Spaces easier to discover and share.
Facebook Is Getting Ready To Launch its Ray-Ban Smart Glasses
Facebook has confirmed its intention to launch its long-awaited Ray-Ban smart glasses, although it revealed no details about their features.
YouTube Adds Trailers And Chat Polls To Live Streams
YouTube has announced that creators on its platform can now add Trailers and Live Chat Polls to their live streams.
Facebook Introduces New Campaign Ideas Generator Tool
Facebook's new Campaign Ideas Generator will help small businesses develop creative ad campaigns, organic content for campaigns, and more.
