Whad’ya know! Apparently, KFC follows only 11 people on Twitter. And nobody noticed – or knew why – until a guy called Mike Edgette came along.
Big brands don’t tend to follow many people back on Twitter. In fact, most don’t follow anyone. Or, maybe not. But anyway… It turns out KFC follows exactly 11 people on Twitter. And 5 of them are the Spice Girls. Yes… Geri, Victoria, Mel B, Mel C, and Emma B… every single one of them. The other six? A random (?) bunch of guys named Herb. Check it out for yourself.
Yep! It’s a rather puzzling reference to the secret recipe of 11 herbs and spices that KFC famously covers its fried chicken in. Talk about an easter egg! If in doubt that this is, in fact, an easter egg, it’s the work of famed agency Wieden + Kennedy, which laid it about a month ago. It was only a matter of time until someone noticed and then figured it out. That someone – a PR guy called Mike Edgette – tweeted about his discovery, and has now become pretty famous.
322,000 Retweets and 715,000 likes later, Edgette got a very special gift from KFC. A framed painting of him riding on the back of Colonel Sanders. So random… but so awesome!
If you can call this a marketing campaign, it is incredibly smart. The brand essentially left a breadcrumb for the 0.1% of its fans… the one person who would hopefully notice. Of course, this could have gone a different way – it’s possible nobody would have noticed. But someone did. And that has lead to a huge amount of free publicity on Twitter, Reddit, and well… you’re reading about it, aren’t you?
Some are not convinced that Edgette wasn’t in on it from the beginning. But, does it even matter?
Image: Mike Edgette on Twitter
You might also like
More from Twitter
Businesses in the US can now apply for a Professional Account on Twitter, giving them the ability to grow and strengthen …
Twitter is finally fixing its frustratingly low video quality, but the upgrade won't apply to previously uploaded videos.
After testing, Twitter is rolling out its Tips feature on iOS, allowing users to also tip creators in Bitcoin via …
Twitter has launched "Communities," a new feature that appears to be a mix between Facebook Groups and Reddit.
Twitter is testing a new timeline layout where videos and pictures span their width from edge-to-edge on the screen.
Twitter is looking to refine privacy tools and testing one that allows to prevent people from seeing tweets without removing …