Whad’ya know! Apparently, KFC follows only 11 people on Twitter. And nobody noticed – or knew why – until a guy called Mike Edgette came along.
Big brands don’t tend to follow many people back on Twitter. In fact, most don’t follow anyone. Or, maybe not. But anyway… It turns out KFC follows exactly 11 people on Twitter. And 5 of them are the Spice Girls. Yes… Geri, Victoria, Mel B, Mel C, and Emma B… every single one of them. The other six? A random (?) bunch of guys named Herb. Check it out for yourself.
What?
Yep! It’s a rather puzzling reference to the secret recipe of 11 herbs and spices that KFC famously covers its fried chicken in. Talk about an easter egg! If in doubt that this is, in fact, an easter egg, it’s the work of famed agency Wieden + Kennedy, which laid it about a month ago. It was only a matter of time until someone noticed and then figured it out. That someone – a PR guy called Mike Edgette – tweeted about his discovery, and has now become pretty famous.
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— 🅴🅳🅶🅴 (@edgette22) October 19, 2017
322,000 Retweets and 715,000 likes later, Edgette got a very special gift from KFC. A framed painting of him riding on the back of Colonel Sanders. So random… but so awesome!
If you can call this a marketing campaign, it is incredibly smart. The brand essentially left a breadcrumb for the 0.1% of its fans… the one person who would hopefully notice. Of course, this could have gone a different way – it’s possible nobody would have noticed. But someone did. And that has lead to a huge amount of free publicity on Twitter, Reddit, and well… you’re reading about it, aren’t you?
Some are not convinced that Edgette wasn’t in on it from the beginning. But, does it even matter?
Image: Mike Edgette on Twitter
You might also like
More from Twitter
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
How To Share A Tweet In A Fleet
Twitter rolled out Fleets globally this week, and with it comes a new way to share existing tweets with your …
