What is the key difference between a brand new iPhone X and a refurbished one? A couple of hundred dollars, and a different perspective on life.
When is the last time you chose to buy a new smartphone or other hardware when a refurbished model would have offered a cheaper solution, and without any loss of quality?
We’ve all done it. And that is because refurbished tech still suffers from a stigma: that savings must come at a cost of quality. In France, 52% of consumers are sceptical of the reliability and quality of refurbished tech, according to Back Market, a large online marketplace for used tech. That’s obviously a problem for them.
Thankfully, Back Market teamed up with Paris-based creative agency Marcel, to launch a truly eye-opening campaign on the back of Apple’s famous “Shot on iPhone” campaign. The core message is very simple: the money you can save by choosing a refurbished model will translate to an immediate change of perspective. Pure genius.
Client: Back Market
Chief Marketing Officer: Guillaume Rouby
Co-Founder and Chief Creative Officer: Vianney Vaute
Co-CEOs: Pascal Nessim, Charles Georges-Picot
Partner, Head of global business: Christophe Neyret
Executive Creative Directors: Gaëtan du Peloux, Youri Guerassimov
Art Director: Vincent Boursaud
Copywriter: Virgile Lasalle
Associate Director: Sébastien Jauffret Project Managers: Lucas Sengler, Flavie Parize Print Producer: Suzanne Peirera
Graphic Artist: Christophe Gillon
Strategic Planner: Romain Brignier
You might also like
More from Creative Campaigns
This Brazilian Driving School Advertises Itself In Brillant GTA Style
This Brazilian driving school found fame with a fantastic GTA-inspired video produced and edited by Anderson Mascarenhas.The rules of marketing …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
Unleashing the Purr-fect Art: Meet The AI Artist Who Transforms Famous Characters Into Adorable Cat Portraits
It's just purr-fect. AI Dreams has published a series of cat portraits representing famous pop-culture characters with the help of …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
I’m Obsessed With This New Donut-Shaped Lamp From IKEA
If you are looking for something new to change your interior, look no further than the VARMBLIXT, the new glass …
Twitter Blue Expands To 20+ European Countries
Twitter Blue is now expanding to more than 20 new countries in Europe, making the subscription service available in a …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …