Pornhub launched another campaign to help fight the COVID-19 pandemic and flatten the curve – this time teaching us to stay clean ‘even when getting dirty.’
Pornhub has been totally assuming its role as an entertainment website during the pandemic. First, the company offered free premium access to the whole world during quarantine, and then they took on teaching us how to wash our hands with ScrubHub.
Now they are coming back with one more campaign to help flatten the curve: the “cleanest porn ever.”
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The “cleanest porn ever” is actually a recently-launched channel on Pornhub which features some of the site’s most popular models offering tips on maintaining proper hygiene and social distancing during sex. Warning, while the trailer is SFW, the channel itself is definitely NSFW. The campaign was created by Officer & Gentleman.
“Instructional videos can be dry and boring,” explains Corey Price, Pornhub’s vice president, in a press release. “But this entertaining series proves that social distancing can still be sexy.”
“Even if the pandemic is now heading in an optimistic direction, we need to remain vigilant,” adds model Junie Liu. “People must pay attention to safety and protection guidelines more than ever.”
Fun fact: The “Cleanest porn Ever” campaign comes almost a year after PornHub launched the “Dirtiest Porn Ever,” a campaign aimed at raising awareness about ocean pollution.
“The COVID-19 pandemic hasn’t just changed our lives; it’s changed our sex lives too. That’s why Pornhub teamed up with top performers from around the world like Leolulu, Danika Mori and Asa Akira, to create The Cleanest Porn Ever: A series of instructional videos that not only show you some basic tips for staying safe, but also creative ways to practice the safest sex.”
Check out Pornhub’s “Cleanest Porn Ever” campaign here. (NSFW)
CREDITS:
Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Managing Director: José Ortiz
Account Director: Mayte Fontán
Account Executive: Alba Domínguez
Art Director: Luis Álvarez
Copywriter: Mónica Gramunt
Agency Producer: Beto P.F.
Director: Juan Gama de Cossío
Sound Studio: Mr. Peaks
Colorist: Nadia Khairat
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