After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience in London.
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Facebook introduced interactive Augmented Reality Ads in September 2019, so they should now be available to all advertisers.
Snap has updated its Lens Studio desktop app with 14 new Landmarkers, six new facial templates, and an interactive tour for new users.
You don't have to have a hefty salary to indulge in a rather expensive pair of Gucci shoes. The fashion house has launched an AR capability within its iOS app which does exactly that.
At I/O this week, Google announced it's introducing augmented reality to Google Search, allowing users to search for something and then view it in AR.
Following the rollout of YouTube Stories to all eligible creators back in November, Google is now bringing a range of AI-powered augmented reality Creator Effects as well.
LEGO has announced its plans to embrace augmented reality with eight new AR-powered sets.
Is VR a thing of the past? In short, it certainly seems that way. Why might you ask? Let’s just say time really does tell. So much, that when wandering this year’s CES all you …
As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the sneakers with the help of AR and Snap camera.
Facebook has announced that it's renaming its Camera Effects Platform to Spark AR studio, citing huge growth and future AR ambitions.
Facebook has announced some new features coming to Messenger; one of these is the ability for brands to build AR into their experiences on the platform.
As part of its effort to get more people to use Stories, Facebook is once again upgrading the feature; this time with the ability to add AR drawings and Boomerangs.
Brace yourselves for more dancing hot dogs! Now everyone can create interactive AR lens and stickers, with Snap Inc's latest release, Lens Studio.
It was planned as a surprise, but information about this new feature was leaked last night: Snapchat is launching an augmented reality art platform. And the first guest star is Jeff Koons.Snapchat wanted to keep …
Snapchat has launched a cool new Lens with 3D AR Bitmoji, and 'Sky Filters' that allow you to apply dramatic filters to the skies in your snaps.6 years ago, Snapchat was "brought into this world," …
Since Oculus filed a patent application for augmented reality glasses we might be expecting Facebook to launch its first tech hardware soon. Facebook is a keen supporter of AR. During this year's F8 conference, the company announced …
There is one thing that e-commerce websites still can't get quite right: There are many times where the whole shopping experience is a massive game of trying your luck and hoping it fits.Sure, there have been a …
It's a recurrent trend now, every time Snapchat introduces new features, Instagram launches an improved copycat version within just a few weeks, some times even just days.Selfie filters were probably the one feature that was still …