After buying smart glasses manufacturer North, Google is now working on a device to let people experience AR.
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Messenger and Instagram have teamed up with Cosmopolitan on a new interactive AR video calling Group Effect created for NYE.
PIXELYNX has announced a new music metaverse with a new interactive format that blurs the lines between music and gaming.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Pokémon Go developer Niantic has launched a platform to let developers build AR apps that can bridge the metaverse and the physical world.
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Facebook announced that Group Effects are now available in Messenger video calls and Messenger Rooms; will soon be coming to Instagram.
Facebook is making a big expansion into building the metaverse with the creation of 10,000 new jobs at Facebook across the EU.
WPP and Snap have announced an AR collaboration to deliver state-of-the-art marketing and commerce solutions for brands.
A new page on Ray-Ban’s website is now teasing the launch of Facebook’s smart glasses on September 9.
TikTok is offering an experimental toolset called Effect Studio, to allow developers to create AR effects and experiences.
Niantic is teaming up with Hasbro and Japanese toy company TOMY to build another augmented reality game: "Transformers: Heavy Metal."
These new generation Spectacles are the first to offer built-in AR. But they're not available to the public. Yet.
According to reports, Snap Inc. is working on a new AR version of its Spectacles smart glasses and a drone.
Mobile bank N26 has launched a new AR effect that highlights the low representation of women on banknotes.
Apple has launched a new AR app as part of its promotion for season 2 of its popular show For All Mankind, on Apple TV+.
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure to register!