Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat has introduced its newest AR Try-On tools via a new integration for ComplexCon.
The tools enable Snapchat users to virtually try on branded t-shirts and hoodies to see how they look in the app before purchasing them.
Related | Using Snapchat Audience Insights To Improve Your Campaign Results
#ComplexCon drops are now in AR. Shop exclusive items from home with this Gift Shop Lens, just…
📱 Open your Snapchat
🤳 Scan the Snap code
✅ Choose your apparel or accessory
👕 Try-on virtually
🔥 Cop the drop
Try it athttps://t.co/89yDJkPk4P pic.twitter.com/CMztpyfUMG
— Snapchat (@Snapchat) November 6, 2021
The latest development in the evolution of AR Try-on tools showcases Snap’s advances in body-mapping, bringing the concept of streamlining in-app purchase activity a step closer to reality.
Advertisers have already been able to use Snapchat’s various other AR Try On options within ad campaigns for make-up, glasses, jewelry, shoes, purses, and more.
Compared to Facebook’s or Apple’s progress in the development of AR overseas, Snap is leading the way toward amplifying its role in the next stage of social commerce. In March, it also acquired digital sizing company FitAnalytics, accessing more accurate product matches and collecting data on customer preferences.
The shift to social shopping is particularly strong among younger consumer groups. Apart from being more used to the concept of shopping online, this group of consumers is keen on participating in live-stream shopping and using AR Try-On tools to increasingly buy from their devices.
You might also like
More from Snapchat
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute. Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.