Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat has introduced its newest AR Try-On tools via a new integration for ComplexCon.
The tools enable Snapchat users to virtually try on branded t-shirts and hoodies to see how they look in the app before purchasing them.
The latest development in the evolution of AR Try-on tools showcases Snap’s advances in body-mapping, bringing the concept of streamlining in-app purchase activity a step closer to reality.
Advertisers have already been able to use Snapchat’s various other AR Try On options within ad campaigns for make-up, glasses, jewelry, shoes, purses, and more.
Compared to Facebook’s or Apple’s progress in the development of AR overseas, Snap is leading the way toward amplifying its role in the next stage of social commerce. In March, it also acquired digital sizing company FitAnalytics, accessing more accurate product matches and collecting data on customer preferences.
The shift to social shopping is particularly strong among younger consumer groups. Apart from being more used to the concept of shopping online, this group of consumers is keen on participating in live-stream shopping and using AR Try-On tools to increasingly buy from their devices.
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