A new page on Ray-Ban’s website is now teasing the launch of Facebook’s smart glasses on September 9.
A new page on Ray-Ban’s website appears to be teasing the release of the upcoming smart glasses created with Facebook – or at the very least, the release of more information about the glasses.
The page doesn’t give anything away and shows the Ray-Ban and Facebook logos, with a silhouette of a pair of glasses in the middle, with the date “09.09 2021” on its lenses. Users are encouraged to “sign up now to get your release notification,” hinting at more details coming very soon.
At the bottom of the promotional page, Ray-Ban also promises a “special welcome reward” for those who sign up early – whatever that might be, remains to be seen.
In conjunction with the appearance of the teaser page on Ray-Ban’s website, Facebook’s CEO, Mark Zuckerberg, and the company’s head of virtual and augmented reality, Andrew Bosworth, have also released teaser videos on Facebook and Twitter – the latter playing golf and enjoying outdoor experiences, and the former fencing and doing water sports.
All four teaser videos with apparently random scenarios show point-of-view clips highlighting physical and outdoor activity experiences.
Facebook has been developing its glasses with Ray-Ban’s parent company EssilorLuxottica for some time and earlier described it as a stepping stone toward “full augmented reality glasses.”
Back in September last year, Facebook teased the release of the glasses for 2021, and Mark Zuckerberg confirmed this in the middle of the summer without, however, giving away a specific release date – nor further information on the design or functionality of the device.