By the end of this year, AdSense auctions will no longer be determined by second-highest bids, as Google moves its model to first-price.
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Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and get better results.
TikTok has unveiled a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging.
A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
TikTok has issued a set of best practices for marketers and eCommerce brands to improve their video ad performance.
Reddit has launched a new ad offering called 'Conversation Placement,' allowing advertisers to reach users where they are most engaged.
TikTok is rolling out a new Promote option, to let business accounts easily turn their organic posts into ads.
Instagram is adding ads to its Shop tab, where users can be redirected to the advertised page, share products, and save items to a wishlist.
TikTok launched a new creative campaign asking its community to rethink iconic advertising campaigns from the past - in TikTok style.
TikTok is introducing a new ad format that lets companies sponsor organic content that is relevant to their brand.
Pinterest has announced an update to its ad policies, prohibiting all ads with weight loss language and imagery.
New edition of our 10 most talked-about TV ads on social media: Domino's dominates, Macy's is 4th of July ready, and IHOP knows...
After announcing the test of ads in the Oculus mobile app, Facebook will now also start testing in-headset ads within Oculus Quest apps.
HBO Max is offering viewers a new cheaper membership tier for subscribers willing to accept a few compromises.
After starting to test Reels ads in four markets last month, Instagram is now expanding to four more.
LinkedIn has announced the rollout of organic post boosting and event ads to help marketers reach new audiences and amplify their brands.
The 10 most talked-about TV ads on social media: We love the Purple iPhone, and Yogi Bear might be coming to your next BBQ.
The 10 most talked-about TV ads on social media: a new spot by USPS, but only Dick's remembered Mother's Day it seems. Uncool.