Meta has announced that it will soon change its ad objective selection in Ads Manager to streamline the setup process for everyone.
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LinkedIn is testing new, privacy-friendly ways for B2B marketers to collect data and target audiences on its platform and third-party sites.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Telegram is introducing ads within public channels of 1,000+ members to create a more sustainable business model without compromising privacy.
Zoom is testing an ad-supported model on its free subscription tier, to ensure it can still offer a free plan.
Twitter announced it's testing a new ad format in Tweet conversations, serving ads after the first, third, or eighth reply under a Tweet.
Twitter has debuted new multi-destination Carousel Ads available for Website Clicks, Video Views, Engagement and Reach objectives.
By the end of this year, AdSense auctions will no longer be determined by second-highest bids, as Google moves its model to first-price.
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and get better results.
TikTok has unveiled a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging.
A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
TikTok has issued a set of best practices for marketers and eCommerce brands to improve their video ad performance.
Reddit has launched a new ad offering called 'Conversation Placement,' allowing advertisers to reach users where they are most engaged.
TikTok is rolling out a new Promote option, to let business accounts easily turn their organic posts into ads.
Instagram is adding ads to its Shop tab, where users can be redirected to the advertised page, share products, and save items to a wishlist.
TikTok launched a new creative campaign asking its community to rethink iconic advertising campaigns from the past - in TikTok style.
TikTok is introducing a new ad format that lets companies sponsor organic content that is relevant to their brand.
Pinterest has announced an update to its ad policies, prohibiting all ads with weight loss language and imagery.