Twitter announced it’s testing a new ad format in Tweet conversations, serving ads after the first, third, or eighth reply under a Tweet.
Twitter has announced the test of a new ad placement within Tweet replies, “right where the conversation is happening.” Select users, globally, will start to sees ads within conversation threads on popular Tweets.
Related | Twitter Launches Multi-Destination Carousel Ads
Twitter Business tweeted the news from Twitter’s Product Lead, Bruce Falk, who explained that accounts participating in the test will see a brand’s ad placed after the first, third, or eighth reply on tweets. According to the same Tweet, the test is global, and ads will appear on iOS and Android only.
Now testing: ads in Tweet conversations. Exploring brand ads right where the conversation is happening.
More from our revenue product lead Bruce Falck, below 👇 https://t.co/QpDvKiObRk
— Twitter Business (@TwitterBusiness) October 13, 2021
According to Falk’s tweet, the new feature might also pave the way for new monetization options on Twitter, as creators of popular or viral tweets could partake in the revenue generated by ads placed on the tweet’s conversation thread.
However, Twitter hasn’t made any official announcements nor provided details about when creators might be able to earn from the ads. Twitter also hasn’t announced the minimal threshold of views or replies for the ad placement.
still working through it all but likely yes on this "will creators have to opt-in and they'll get a cut of the ad revenue"
— bruce.falck() 🦗 (@boo) October 13, 2021
In any case, the option would incentivize popular creators to tweet more often and spark profitable conversations on their accounts.
Twitter aims to test various formats and layouts for the new feature, in the coming months, in order to fine-tune the contextual relevance of the ads to the conversation where they are added.
Last month, Reddit also announced the addition of a similar Conversation Placement. The new feature offers brands the possibility to insert relevant ads within conversation threads.
Photo by Claudio Schwarz on Unsplash
You might also like
More from Twitter
Twitter Makes It Harder To Switch To Reverse-Chronological Feed
Twitter has made it harder to switch between the Latest and Home feeds in the app, with the algorithm-based feed …
Twitter Unveils New Monetization Tracking Dashboard For Creators
Twitter recently unveiled a new Creator Dashboard to help creators make the shift into monetized content creation.
Twitter Is Working On A New Podcast Discovery Tab
User reports show a new podcast discovery button placed within the sidebar menu and the lower navigation panel of the …
Twitter Expands Birdwatch Access To More Test Users
Twitter has announced updates for its Birdwatch crowdsourced fact-checking program, and a new testing group of random US users.
Twitter Rolls Out New Bot Labels To Identify Good Bot Accounts
Developers can take part in the initiative and identify their accounts as bots, displaying a label on their profiles and …
Twitter Expands Beta Access To ‘Safety Mode’ Anti-Abuse Tool
The tool, which automatically blocks abusive accounts for seven days, has been extended to users in a number of English-speaking …
Twitter Adds Three New Payment Options To Tip Creators
Twitter is adding three more payment methods to tip creators in Africa and India, as well as adding support for …
Twitter Tests Option To DM Users Right From Their Tweets
Twitter is testing a new DM button with some iOS users that will allow them to DM a Tweet author …
Twitter Is Working On A Feature That Lets You Tweet Select Users Only
Twitter may soon be launching Flock, a feature that allows users to select a group of up to 150 close …
