Pinterest is opening up third-party ad demand on its platform, starting with a partnership with Amazon Ads.
Meta expects to launch generative AI tools to help advertisers create ads that maximize audience fit. The announcement was made by Meta’s CTO Andrew Bosworth, during an interview with Nikkei Asia. Related | Perplexity AI: AI-Powered Search Engine …
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Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS and Android.
In a bid to expand its user base and reach profitability by 2024, Disney+ plans to launch an ad-supported tier in the US.
TikTok has announced a new partnership with brand suitability platform Zefr to ensure ads won't end up next to undesirable, offensive content.
Meta has announced that it will soon change its ad objective selection in Ads Manager to streamline the setup process for everyone.
LinkedIn is testing new, privacy-friendly ways for B2B marketers to collect data and target audiences on its platform and third-party sites.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Telegram is introducing ads within public channels of 1,000+ members to create a more sustainable business model without compromising privacy.
Zoom is testing an ad-supported model on its free subscription tier, to ensure it can still offer a free plan.
Twitter announced it's testing a new ad format in Tweet conversations, serving ads after the first, third, or eighth reply under a Tweet.
Twitter has debuted new multi-destination Carousel Ads available for Website Clicks, Video Views, Engagement and Reach objectives.
By the end of this year, AdSense auctions will no longer be determined by second-highest bids, as Google moves its model to first-price.
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and get better results.
TikTok has unveiled a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging.
A new study shows that TikTok ads drive stronger brand recall and positive sentiment across various view durations.
TikTok has issued a set of best practices for marketers and eCommerce brands to improve their video ad performance.