Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that we need to take note of in 2021.
With the holiday season approaching, the time has come to put together the perfect multichannel ad strategy. This post will show you how.
If you are creating online courses, Instagram is actually the ideal medium to sell them. Here are the ways in which Instagram can help you.
Brazilian healthy juice and food company Greenpeople has launched a limited edition of bottled water that shows the amount of water we waste on a daily basis, rather than a measurement like 330ml or 1.5 …
“It’s not just about condoms,” Durex, the best-selling condom manufacturer says, proving its point yet again with a new campaign around vaginal dryness and female sexual discomfort.
‘Alexa loses her voice’ has become YouTube’s most-viewed ad of 2018, with over 50 million views. It’s fun, sassy and clearly effective - what’s not to like? Pithy, lol responses from Gordon Ramsay, Cardi B, Rebel …
Time is short, so it's important to know which podcasts are worth your time. Here is a list of top ones to subscribe to and hopefully learn from.
There are three hidden gems on LinkedIn that you probably don’t know about yet, and definitely should!
LinkedIn company pages can help you grow your business and generate new opportunities. Here's how you can start converting your efforts into tangible results for your brand.
Do you know how to avoid negative brand associations when you use Facebook Ads and Google Ads? Here are the tools that help you protect your brand.
You’ve probably heard many different titles thrown around in the industry - community manager, social media producer, social media manager? You might know what they mean, but what about being a social media strategist? But …
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Whether you’re a small business owner, an individual, or a corporate marketer, you’ll already know the importance of your content on social media platforms. In most cases, it’s the only form of communication you’ll ever …
Every successful online marketer will have an arsenal of weapons to call upon to optimise their output, and the six tools I present to you today have been tried and tested by my experienced team. We’re …
Do you have a small business? Are you searching for new ways to grow and expand in your market? I know that everybody will say "yes" but the real question to ask is "Are you …
Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score …
In the last four years, travel content registered a consistent growth. Travellers share their stories on social media, constantly producing high quality videos, pictures, and diaries. Engaging with travel influencers became an effective way for companies …
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