We find ourselves at the dawn of a new science of marketing in social media. Having only scratched the surface of the power and influence of social media, we can only hope that the best is …
There are the "arch rivals" of the 21st century, both built thanks to millions of advertising revenue. But which platform is really the best to advertise your business online: Google or Facebook? Also Read: Facebook Is Building …
2014 is nearly over. It's been an intense year, and we've seen a lot happen in social media - in some respects it's been the hottest year for the field so far! Many changes - …
It's mind boggling to think that Facebook was only founded 10 years ago - it has changed our lives so much. The last ten years have seen a huge rise in social media influence, not …
We love social media! As millennials, we are a generation that saw the exponential rise of the Internet and the introduction of Social Media in our lives. [Tweet "Millenials are the biggest demographic currently on social …
Podcasting is not new, being around for more than 10 years, with not many changes on the way it works. However, a rise on its demand has been observed through the past years, being popular again …
When someone mentions us on social media, most of us see this as a great form of engagement. Someone actually took the time to mention us (@mention), they must want to engage with us, right? Then comes …
Facebook announced another algorithm update for its newsfeed a few days ago, focusing even more on content that users actually want to see, affecting Pages' content (and reach) even more. Also Read: Facebook Will Show Even Less Promotional …
As social media professionals one of the most important activities we can do, is an audit. A social media audit gives you a lot more valuable and actionable information, and can certainly help you assess the success of your …
Pinterest is the platform of choice for many businesses. As it relies heavily on visual presence, many brands - and especially luxury brands - find it as the perfect medium to communicate their message, their …
Just a few years ago, we all thought that the second screen was the mobile screen. As technology - and devices evolve - more and more users turn to mobile and make their former second …
If you're still not convinced about the power of visual content, you should just have a look around and see which social networks are booming right now: Instagram, Pinterest, Vine. Want some more proof? Also Read: …
Twitter is great, especially when you have followers that is. Of course, it is not and it never will be only about the number of followers you have. It is about engaging with a community …
We are living in an extremely connected world that makes our lives easier, allowing us to keep up with any update and stay in touch with friends all over the world. Social media is here …
Pinterest has become a valuable tool in the arsenal of every digital marketer. Being one of the few social networks that actually have a niche, Pinterest is all about buyable items and high conversions. Also Read: Pinterest …
If you are considering about advertising on social media, then you should also consider creating great visuals with catchy lines, that will help your campaign reach the wider audience range possible. Also Read: Facebook Ad Biddings: Everything …
Instagram may well be the trendiest and fastest growing social media platform today. With 200 million users who upload over 60 million photos everyday, the platform cannot be ignored. A few days ago, Instagram announced …
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How Negative Social Media Comments Affect Your Employer
Let's get this straight; We all have shared an opinion about an employer or a job, at some point. We're not the first and, surely, not the last to do so. How it affects our employer? Keep …