In a world gone mobile, our reputation has been transferred from real time to digital subjecting us to constant scrutiny via what we post, look at, and buy online. Also Read: 4 Ways to Destroy Your …
In the beginning, the internet created the possibility for immediate and international conversation. Now the interwebs were formless and empty, darkness was over the surface of the deep, and the Spirit of Google was hovering …
In the last few decades, we have witnessed the golden age of traditional advertising, but it is fair to say that this period is over. Part of the reason lies in the ridiculous amount of …
Content is a very important part of a company's social media presence, and as a pivotal part of your marketing mix, it's crucial to understand whether sharing content or creating content is right for your …
I never look a gift ‘Like’ in the mouth. But when I post on social media, I’m going for the social holy grail every time. The share. The re-tweet. The re-gram. The logic behind sharing is …
Many are the marketers who struggle with measuring the monetary value deriving from social media marketing. You may be in this case too. Also Read: Social Media ROI: The Bad, The Good And The Ugly Engagement and awareness …
Be honest: checking your Facebook, Twitter and all the rest has become a near necessity. Today, the top social networks have all monetized some of their services to empower businesses to target specific audiences - …
The other day I read the awesome Employee Advocacy free e-book from Neal Schaffer & PeopleLinx and I highly encourage you to have a read too! I noticed a few very insteresting stats so I thought …
Posting updates on social media can be a tricky business and all social media managers know this very well. It's not just about hitting the "Post" button; there's a whole science involved behind this. Also Read: …
With just a few years being around, hashtags are relatively new but nobody can afford to disregard them. Also Read: HashAtIt is The Search Engine for Hashtags The first hashtags appeared on Twitter and slowly but surely, …
If you're not sure whether you should include social media activations for your event, then you should reconsider. But even if you are using social media for promotion and coverage, are you sure you're leveraging its full potential? Also Read: …
Nowadays, you cannot imagine being successful with your digital marketing without the help of good visual content. In fact, 55% of website visitors spend less than 15 seconds actively reading content on a page. So if …
It's 2015 and you're no longer asking yourself if you should be using digital marketing for your brand. What you are still asking yourself though is what you should actually be doing when marketing your …
I'm sure you read here and there that visual content is able to bring your content strategy to a whole new level. Today, we're having a look at a round of stats as to why …
With the rise of social media platforms, many of us have simply forgotten all about email marketing. While there are many good reasons for this, email marketing is nonetheless a very powerful tool to reach out …
Marketing is changing. Social Media gave a voice to consumers, it helped them take control of the way brands communicate and promote their products to them. Nowadays, opinion leaders are called influencers and they, more …
Every year, the travel industry turns more and more digital and big firms are now considering allocating a big chunk of their advertising budget to social media. And it seems they are right to do …
Are you thinking about running a big budget on social ads in order to generate leads? Spending too much time on finding the perfect call-to-action that will bring more clicks to your website? No matter how …
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