By now we should all know that each social network has its own niche and tone of voice, its own pros and cons. And when it comes to Facebook, the biggest drawback is the undeniable drop of organic reach, which seems to puzzle a lot of content creators. However, Instagram could come to the rescue as new studies suggest.
Also Read: Why It’s Time To Stop Worrying About Your Facebook Reach
We all know that Facebook could be the first and foremost destination when it comes to putting your business on the map. However yielding significant results (without ads) is a difficult task. Instagram, on the contrary, proves that it can act as a counter measure against this bitter Facebook reality.
The guys at Selfstartr have put together this insightful infographic that shows why Instagram could be your first priority when it comes to brand reach and engagement.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Key Facts To Takeaway
- – Since 2012 Facebook‘s organic reach dropped from 12% to 4%, while Instagram’s doubled up from 13% to 26%. What does this mean for brands? Great content and intelligent captions coupled with Instagram’s maturing process as a product have worked in favour of brands.
- – While 32% of Facebook users why away from brands, 68% of Instagram users interact regularly with them. Instagram’s subtle nature does not leave room for aggressive ads and relentless approach. That is, until now. Given that Instagram has finally opened up access to many more advertisers, the question is: Will we see this trend shift or users will keep on following and interacting with branded content on Instagram? What’s your take?
- – Yes, Facebook is saturated. While 93% of brands on planet Earth use the platform for their marketing endeavours, only 36% of them are active on Instagram. Get in while you still can!
You can find more info below. How will these numbers change in 2015? What do you think?
More from Experts Talk
Insights From Adobe’s 2021 Global Emoji Trend Report
Ahead of World Emoji Day, Adobe is releasing its 2021 study on global emoji trends and their social impact.
Top Insights From Five Social Media Experiments
In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.
The Best Times And Days To Post On Social Media In 2021
Sprout Social has conducted a comprehensive study on the best times and days to post on social platforms in 2021.
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
How To Add And Remove People In Group iMessages
Group iMessages make it easy to stay in touch with your friends or colleagues, as long as you can keep …
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
