Budweiser Wants You To Google What It Cannot Show You

Budweiser has a strong connection to some of the most iconic music in the world. But they can’t show you the proofs. So they invited us to search for it, on Google.

Budweiser is a lucky brand. As an icon itself, it has won its place among the rich history of music. But because of copyrights, most photos where the brand is featured alongside the most iconic musicians cannot be used for advertising. So how did Budweiser prove its connection to music? They asked you to search for it on Google.

In a recent campaign running in Brazil, Budweiser capitalized on its place in music history by encouraging consumers to search and find the images that showcase the brand among the biggest and most iconic musicians.

“Tagwords” is a campaign imagined by the agency Africa. It includes outdoor and print ads that showcase search queries inviting consumers to go on Google and search for images.

With #Tagwords, @budweiser wants you to search online for the “proofs” of its iconic connection to music

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The introductory video explains: “We can’t show you the proofs,” the video reads. “But we can tell you where to find them.”