Budweiser has a strong connection to some of the most iconic music in the world. But they can’t show you the proofs. So they invited us to search for it, on Google.
Budweiser is a lucky brand. As an icon itself, it has won its place among the rich history of music. But because of copyrights, most photos where the brand is featured alongside the most iconic musicians cannot be used for advertising. So how did Budweiser prove its connection to music? They asked you to search for it on Google.
In a recent campaign running in Brazil, Budweiser capitalized on its place in music history by encouraging consumers to search and find the images that showcase the brand among the biggest and most iconic musicians.
“Tagwords” is a campaign imagined by the agency Africa. It includes outdoor and print ads that showcase search queries inviting consumers to go on Google and search for images.
The introductory video explains: “We can’t show you the proofs,” the video reads. “But we can tell you where to find them.”
You might also like
More from Featured
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
