As part of its Journalism Project, and in response to ongoing conversations with publishers, Facebook has announced that it will be updating its Instant Articles feature in order to grant publishers more flexibility and monetisation control. Ever since …
A team of researchers from the University of Southern Carolina and Indiana University set out to determine how many Twitter accounts were bots. It turns out, 15% of all accounts are not humans. To do so, they …
Once upon a time, influencer marketing was a cost-effective way to reach new receptive audiences. But as more businesses knocked at the door, influencers started to charge more for featuring brands in their posts. So, prices surged. …
Look, I won't tire you with my "Facebook is the new primetime" quote. This is now established in our collective consciousness. Facebook, is testing ad breaks in its live and pre-recorded videos. We have already experienced this (rather annoying) feature on YouTube, …
It's not news when I say that Facebook stores and analyses all of your data, including statuses and reactions to post. With every click, Facebook builds your profile, and feeds it back to its AI machines that …
There's nothing more moving than a well-executed campaign that supports a noble cause. Such is the case of Mended Little Heart's latest campaign, Give A Fuller Life, which wants to raise money for sick children. The whole idea of …
If you thought that social media had no impact on purchase intent - think again. A recent study conducted by SUMO Heavy Industries revealed that 42% of adults bought an item after seeing it on social media. I …
Newsflash: Facebook is now getting serious about businesses and competition, as it starts rolling out job postings and application features. What's more interesting is that Facebook is going to be offering its services for free. Here's what we …
In case you were wondering, you can head straight to East London's Shoreditch High Street and see it for yourself. Keep reading for the details. In the lineup for Valentine's day, brands try to woo customers with …
Here we are people - it's almost the weekend and time to chill out. Unless you're Gary V and you are hustling from dusk 'til dawn. A bit of fun goes a long way though, so here's …
The second most tiring thing after applying for a job, is having to answer the repetitive, canned questions of recruiters. I know what you'll say; it's part of the drill, but why don't we change …
We’re living in the "golden age" of social media - there’s no doubt about that. 2016 was an astonishing year, and it was filled to the brim with exciting updates and fascinating new features. This is a trend that isn't showing …
New year, new you. But to be a new you, some "system" maintenance is much needed. Here are the best mindfulness apps to reach your best 2.0 version. If you don't mind me asking, what's on …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Facebook advertisers are fuelling its ad platform with hefty budgets, so every little thing that can help us allocate and manage them more efficiently, has our support. The latest feature in Facebook's "ads arsenal" is here to …
Twitter’s growth has been stalling for quite some time now. Months. Years, even. If it's not already too late, one thing is certain: Twitter is in need of true, differentiating innovation. I firmly believe that the type of updates Twitter …
There are many reasons why you need chatbots in your social strategy - especially if you're a retailer. Apart from being relatively easy to set up, chatbots can be configured to deliver pretty good customer service as well. This holiday season, …
96 percent of Americans have made online purchases at least once, and 51% consider online shopping superior to the offline alternative. For eCommerce merchants who look at getting their share of the continual rise of …