Newsflash: Facebook is now getting serious about businesses and competition, as it starts rolling out job postings and application features.
What’s more interesting is that Facebook is going to be offering its services for free. Here’s what we know so far: Employers will be able to post job openings for free, and candidates will be able to apply, using pre-populated forms that will be sent via Messenger. As far as we know, there is no limit to the number of job openings that employers can post.
There are two significant thoughts that stem from this move. First of all, Facebook will be delivering this service mainly via Messenger. This is consistent with the social network’s plan to make Messenger the single meeting point for all communications – either personal or professional. With this update, Facebook also opens a direct channel of communication between employers and prospect candidates, cutting out the middleman, aka the recruiter.
Is this is a good approach? There are pros and cons, as with all things. For one, recruiters offer an added layer of filtering, keeping spammy or irrelevant CVs out of the loop. However, this may only be a temporary strategy for Facebook which might or might not offer more features for recruiters, further down the line.
The second most important point is that this is a direct slight against LinkedIn. Yes, these two platforms differ significantly, but let’s not forget that LinkedIn lives by selling job postings and promotions, as well as recruitment opportunities.
In my opinion, Facebook is primarily looking at SMBs, as it currently has over 50 million businesses on its platform. With the latter conducting their day-to-day operations and advertising primarily on Facebook, it makes sense for them to try to find affordable ways to recruit new talent.
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …