A recent study finds that TikTok has a huge influence on the music industry, shaping top charts and propelling artists to stardom.
Elon and Kanye in the same room? I'm talking Clubhouse here. And I think it is the worst thing that could happen to Clubhouse.
Clubhouse users will tell you to join as many clubs as possible, but how do you know which ones are good? Here are 6 you should check out.
Clubhouse is all the rage. It's new, it's audio and it is extremely addictive. The hype is real and I'm here to tell you all about it.
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that we need to take note of in 2021.
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social media predictions.
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
Eva Taylor, Head of Social and Marketing Operations at Hootsuite, shares her tips on how to strengthen your brand communication on social, during COVID-19 and beyond.
With the era of digital marketing transformations upon us, the search engine optimization space is constantly evolving in line with content marketing.
If you are creating online courses, Instagram is actually the ideal medium to sell them. Here are the ways in which Instagram can help you.
Snap Inc. has acquired augmented reality startup AI Factory Inc., the company that helped it develop its recent Cameos feature.
The 2010s cemented digital's dominance in modern marketing and advertising. Naturally, the abundance of new tools, technologies, and channels meant that many terminologies were also introduced, overused, and, quite frankly, abused.
Please welcome this week’s 12 Questions Expert Spotlight guest, Head of Social Media at Overtime, Thomas Weingarten. Thomas is an all-in sports guy, as well as the Head of Social Media for NYC-based sports network Overtime, …
After filing a patent to attach "cryptographically secure digital assets" to its sneakers, Nike is the latest brand to look at using blockchain technology in its products.
Despite the similarities in name and branding AirBnB and Fairbnb are two different endeavours with separate vision and mission as well.
Nike is overhauling its retail strategy and ending the pilot program with Amazon, which brought its sneakers and apparel to the world's most viewed storefront.
Please welcome this week’s 12 Questions Expert Spotlight guest, founder and host of the Greater than 11% podcast, Renee Vaughan Sutherland!