Quora has announced two new features to help you measure and attribute your conversions: Advanced Match and Conversion Windows.
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Pinterest is introducing two new features that help advertisers on its platform optimise their ad campaigns and achieve their conversion goals.
Facebook is accepting applications from Offline Conversions partners for its Facebook Marketing Partners program.
Tracking offline conversions is every social media marketer's dream. That's what Placed does, and now it was acquired by Snap. As reported by Recode, Snap acquired Placed, a Seattle-based company that focuses on tracking if online ads lead …
There is new ad product on Snapchat, and it is going to be a game changer for retailers: Snap to Store.Being able to drive trackable in-store conversions is the goal of every social media marketer. So …
When helping clients run social media campaigns, a question I get a lot is how they can increase conversions. Sure, it's great being able to engage people, but getting them to buy your product and …
With more than 271 million monthly active users, Twitter is a great tool to promote and grow your business. But guess what: tweeting is not enough to hope to get hundreds of sales leads. In …
So, you've built a great social presence. You've created great social content and you're engaging your audience with it. On a daily basis, you have conversations with your fans and you gain important information about …
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.Monetate found …
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Shopify has announced that it's expanding its Shop Pay payment option to all merchants selling on Facebook and Instagram.
LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages - a dedicated tab on company pages for products.
YouTube announced the launch of a new direct response ad format that will make YouTube video ads more "shoppable."
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen Forms.
Facebook has added a new Experiments section in Ads Manager that includes multiple types of tests previously available from Test and Learn, and Split Test.
LinkedIn is rolling out a new messaging-based ad format, called Conversation Ads, ideal for B2B marketers who want to turn conversations into conversions.
Google announced a "new experience in Google Ads" that simplifies attribution reports, allowing users to get to important data fast.
After introducing a new Swipe Up to Call ad format in the Middle East late last year, Snapchat is now expanding it to the US as well.