Just ahead of the holiday season, TikTok is highlighting some of this year’s most popular #TikTokMadeMeBuyIt products in a 2021 gift guide.
The products were propelled by the new #TikTokMadeMeBuyIt phenomenon, a hashtag where enthused users share products they learned about on the platform, got inspired to purchase, and fell in love with.
The products are:
- Clinique Black Honey Lipstick
- KVD Beauty Good Apple Foundation Balm
- Peter Thomas Roth Instant FIRMx® Eye Temporary Eye Tightener
- Revlon Volcanic Roller
- e.l.f. Camo CC Cream
- L’Oreal Infallible Foundation
- West Elm Tencel Sheets
- BlendJet Portable Blender
- They Both Die at the End (Book)
- Larq Water Bottle
- Ember Mug
- McDonald’s Crispy Chicken Sandwich
- Dunkin’ Holiday Line Up
- KFC’s Chicken Sandwich
- EOS Shave Cream
- CeraVe Foaming Facial Cleanser
- The Ordinary AHA 30% +BHA 2% Peeling Solution
- Isle of Paradise Self Tanning Drops
- Aerie Leggings
- GAP Hoodie
- Kendra Scott Jewelry
- Aritzia Leather Pants
To date, the hashtag page has cumulatively generated more than 6 billion views and has inspired a cultural trend.
“Products [TikTok creators] rave about become cultural sensations, inspiring people on and off TikTok to try, buy, and share with their network, leading to massive consumer demand, out-of-stock shelves, and months-long waitlists for products,” the company says. “When the TikTok community comes together, they move culture – and commerce – in powerful ways, and the #TikTokMadeMeBuyIt phenomenon is a prime example.”
TikTok is presenting this year’s list with a dedicated mini-site featuring the 23 most-loved products throughout 2021. From beauty and fashion products to home decor, health and fitness, tech gadgets, and foods, TikTok lists a wide variety of gift ideas for those still looking to shop for younger family members.
Each product on the scrollable list is presented with a brief overview, links to influencers who spoke about it, and a ‘Learn More’ CTA that takes readers to the product’s business website and checkout page.
According to TikTok’s research, 83% of users refer to the platform for product reviews, and 67% of them are inspired by the community to shop, even when they weren’t looking to do so.
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