TikTok Lists This Year's 23 Top Products On The Platform

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Just ahead of the holiday season, TikTok is highlighting some of this year’s most popular #TikTokMadeMeBuyIt products in a 2021 gift guide.

Last week, TikTok published a list of some of the most popular products on the platform this year. The products were among the top featured in what TikTok calls “this generation’s word-of-mouth.”

The products were propelled by the new #TikTokMadeMeBuyIt phenomenon, a hashtag where enthused users share products they learned about on the platform, got inspired to purchase, and fell in love with.

The products are:

To date, the hashtag page has cumulatively generated more than 6 billion views and has inspired a cultural trend.

“Products [TikTok creators] rave about become cultural sensations, inspiring people on and off TikTok to try, buy, and share with their network, leading to massive consumer demand, out-of-stock shelves, and months-long waitlists for products,” the company says. “When the TikTok community comes together, they move culture – and commerce – in powerful ways, and the #TikTokMadeMeBuyIt phenomenon is a prime example.”

TikTok is presenting this year’s list with a dedicated mini-site featuring the 23 most-loved products throughout 2021. From beauty and fashion products to home decor, health and fitness, tech gadgets, and foods, TikTok lists a wide variety of gift ideas for those still looking to shop for younger family members.

Just ahead of the holiday season, TikTok is highlighting some of this year’s most popular #TikTokMadeMeBuyIt products.

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Each product on the scrollable list is presented with a brief overview, links to influencers who spoke about it, and a ‘Learn More’ CTA that takes readers to the product’s business website and checkout page.

According to TikTok’s research, 83% of users refer to the platform for product reviews, and 67% of them are inspired by the community to shop, even when they weren’t looking to do so.