Being a Social Media Marketer means that you will have to deal with numbers and reports at some point. More than that, your professionalism, curiosity and will to always get more people to see your …
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Google has launched a new Search Console Insights tool to help content creators make informed decisions to improve their content.
YouTube has announced a new Analytics for Artists dashboard that shows the performance of music on Offical Artist Channels.
Google has announced its "graduation" from the old Search Console, and sunsetting many of its reports, including its home and dashboard pages.
With its Google Marketing Live event just around the corner, Google last week announced several updates to its Ads mobile app, and the expansion of Local campaigns to more advertisers.
Did you know that you can create detailed and interactive Facebook ad campaign reports with Google Data Studio? Yup. Here's how!
Google is far from giving up on Google+. Last week it launched Currents, an enterprise version of Google+ for G Suite.
Great news data-addicts! Google Data Studio is finally out of beta and available to everyone as a free data visualisation and reporting tool.
Forget Adwords, DoubleClick, and the other Google advertising products you knew. On July 10, Google is changing everything - for the better.
In a bid to compete with Snapchat and Instagram's alternatives, Google has launched a "new visual storytelling format" called AMP Stories.
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
For a few months last year, Facebook was the top source of traffic for publishers. Then Google bounced back, and now it's at the top again.
Over 50% of views on YouTube are now coming from mobile, so it's hard to ignore the need for features that increase effectiveness across devices.Google has announced changes that will allow advertisers and agencies to …
Google’s ever-changing search algorithm is intricate. The search giant handsomely rewards those who crack the code, but punishes those who haven’t.Studies show that the top-ranking position on Google yields a 30% CTR, but that number drops …
Twitter processes an incredible amount of data everyday. On top of that, there are several platforms that use all that data stream to offer real-time analytics to marketers, users and anyone interested. To tackle all …
Jim Edwards wrote an article on the rumor of Google buying Twitter after the announcement of their big partnership. Let's leave aside the rumor for now and see what potential impact this would have on the entire …
Of all the social media platform, Google+ is certainly the one getting the least love from digital marketers. The fact is that Google itself never did much to make us love their platform. They may …
Just a bit before Twitter announcing free access to its analytics suite for all of its users, Instagram proceeded with the launch of analytics for brands that use the social network to promote their business. The social network …