The Definition of Monthly Active Users On Facebook Has Changed

by • November 10, 2015 • FacebookComments Off on The Definition of Monthly Active Users On Facebook Has Changed5353

Facebook recently announced its Q3 2015 earning report and with it a change to the way that it would be redefining MAUs – Monthly Active Users – and the way in which they are counted.

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According to Facebook‘s Q3 2015 announcement, the network currently has 1.55 billion MAUs and for the first time it has surpassed the 1 billion DAUs (Daily Active Users) mark. That’s 1 billion daily users! Now the company is changing the way it counts┬áMAUs, perhaps defining them more realistically, with a “cleaner metric”.

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So, Facebook doesn’t count third-party pings as MAUs anymore – thus, users that access social login websites and apps and share from there instead of actually accessing Facebook itself will not be counted as MAUs.

Previously, Facebook defined MAUs as

 registered Facebook users who logged in and visited Facebook through our website or a mobile device, used the Messenger app (and is also a registered Facebook user) or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement.

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Now, this has been updated and is:

We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or used our Messenger app (and is also a registered Facebook user), in the last 30 days as of the date of measurement.


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