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After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience in London.
Snapchat's Video Conversion tool lets you convert any horizontal videos you might have, and use them as ads in your Snapchat campaigns.
Snapchat has introduced a new 3D Camera Mode that captures spatial detail and perspective and adds depth to Snaps.
Snap has updated its Lens Studio desktop app with 14 new Landmarkers, six new facial templates, and an interactive tour for new users.
Snap continues its growth, adding 13 million daily active users (DAUs) to Snapchat over the last quarter.
As its Lens creators community grows exponentially, Snapchat is launching a new Lens Creative Partners program for creators who build AR Lenses for brands.
Snapchat is debuting Snap Originals - exclusive Shows featuring interactive experiences that users can actually step into and share with their friends.
Spectacles version 2 are already a bigger success than their predecessor. To celebrate, Snap is launching two new more glamorous and hipster styles.
Released in late April in the US, the second generation of Snap's Spectacles is now available in the US, UK, and Canada, via Amazon.
After years of neglect, Snapchat is secretly working on a fully-fledged developer platform. Once released, "SnapKit" could give developers access to Snap's AR camera and allow them to "log in with Snapchat" on other apps.
A few months after Snapchat announced its Lens Studio, giving artists and developers the ability to create their own World Lenses, it is now opening the platform to allow face filters as well.
As of Thursday last week, Snapchat is adding a new feature that will keep you updated on what's happening on your Snap Map, as well as show Explore updates for Our Story snaps.
Snap Inc.'s Spectacles were a big disaster. As hundreds of thousands of pairs rot away in a warehouse somewhere, there are some companies out there that think they can make the social hardware concept work.