It seems like everyone's an "influencer" nowadays. Therefore, every business needs to understand the value that working with one might have for them.
Instagram announced it will be relying on "machine learning tool" to crack down on people gaming the system with fake likes and followers.
While tobacco companies consistently defend their advertising efforts with claims of pursuing existing 'adult' smokers, their recent social media efforts paint a very different picture. In fact, globally since August they’ve come under fire for …
Q-83 is a platform that allows influencers to automate the sharing of their Instagram business account insights and metrics with agencies and brands.
The UK Government’s Competition and Markets Authority (CMA) has launched an investigation into whether social media influencers are declaring when they have been paid, or otherwise rewarded, for posting about a product.
To help brands connect with top creators on its platform, Snapchat is launching a new pilot program called "Snapchat Storytellers."
Welcome to this week's top social media stories. Instagram continues to innovate with even more new features and Facebook to add more transparency to Pages and Ads. And What about the comeback of Wandering Girl?
Wandering Girl, the famous fake Instagram account, is back to shed light on the growing issue that comes with self-proclaimed social media influencers.
Welcome to this week's top social media stories. It's here, and by "It" I mean IGTV, the new long-form content app from Instagram. Have you tried it yet? You can't miss it really...
Influencer Platform Buzzoole has teamed up with Nielsen to help brands and agencies to measure the "true reach" of influencers.
A recent study found that sponsored posts on Kylie Jenner's Instagram account are now worth more than $1m in ad spend, making her the most valued influencer on social media.
Yes, 2017 was the year of Instagram. But Facebook made the headlines almost every week. Welcome to our recap of the 10 most read social media stories of 2017.
Today, we are talking about key digital trends in 2018, looking at the opinions of your favourite 12 Questions guests!
In an unexpected twist, Instagram is now letting you archive Stories and pin them to your profile, where they can be seen forever.
WeRSM – We are Social Media · PODCAST: 12 Questions With Travis Hawley - VP of Business Development at Viral Nation Say 'Hello' to this week's guest, social media influencer and the VP of Business Development …
WeRSM – We are Social Media · PODCAST: 12 Questions With Bianca Spada - Head of Social Media at Deezer Welcome back to this week's 12 Questions interview and podcast! This week we are back in …
WeRSM – We are Social Media · PODCAST: 12 Questions With Matt Dajer - Influencer and Co-Founder of Yes Theory Welcome to this week's 12 Questions Podcast! This week, we have a special guest for you! …
There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …