We’re living in the "golden age" of social media - there’s no doubt about that. 2016 was an astonishing year, and it was filled to the brim with exciting updates and fascinating new features. This is a trend that isn't showing …
Facebook is constantly updating and upgrading its Ads Manager to make sure that advertisers can use it to its full potential, and reap the rewards. Just this week, Facebook rolled out some useful new changes in its …
We think the world is dominated by Facebook, but is it really the world's favourite social network? And what about the second most popular social networks? Lets check the world map! I won't keep you hanging. Yes, Facebook is …
Facebook wants to serve its users longer videos, and is therefore improving how News Feed ranks them. Specifically, Facebook's algorithm will will be taking "percent completion" into account more, in the future. In the past, Facebook has constantly …
Snapchat will enter the New York Stock Exchange next March with a valuation of 25 billion US dollars. Far from the 3 billion Facebook wanted to pay, just 5 years ago! When Evan Spiegel refused to sell to …
With hacking rife these days, it's been getting more and more difficult to secure our online accounts. And although two-factor verification solves this problem, most users do not use it. Now, Facebook is allowing users to …
Welcome to the latest edition of this week's top social media trends! Facebook has been making the headlines again, only beaten in page views by the most famous butcher on Instagram! Curious? Facebook is doing it again.... Snapchat-like stories …
Instagram has come a long way since it was founded by Kevin Systrom and Mike Krieger. After being launched in 2010, and sold to Facebook two years later, it's one of the most powerful social …
Facebook has launched Facebook Stories in Ireland, paving the road for a worldwide rollout in the coming months. Facebook Stories are a lot like Snapchat stories. Of course that also makes them look a lot like …
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it? Facebook …
Barack Obama - one of the United States' favourite presidents - is on his way out of office. And now, he and his family are giving guided 360-degree and VR tours of The White House. Announced in a …
We live in an era of procrastination. Let's admit to that. And it's not that we are lazier, or less motivated. It is simply that distraction has reached our very own keyboards. Yes, I'm talking about …
Remember when Facebook decided that you would have no other choice but to use Messenger on mobile? Well, it seems the company is now strongly pushing for further integration of Messenger on desktop as well. When I logged in on …
Instagram has upped its game, so Snapchat has to start working hard on search and discovery options. One step in the right direction is Snapchat's new and improved search feature. Snapchat has shown phenomenal growth lately, …
Twitter still doesn't allow its users to edit Tweets. But back in 2013, Facebook started testing the feature, much to everyone's delight. Now, it seems to be removing the notification telling people that a post has been edited. We all …
Forget shaky smartphone live videos, forget complex Live API setups. Now, you can now go live on Facebook, from any web browser on your computer. Everyone can go Live on Facebook. But to do so it usually meant shaky handheld videos …
The English say that "a good beginning makes a good end." Well, Facebook will certainly wish that 2017 ends in the same way it started for Facebook Live. New Year's Eve set a new record for Facebook's Live broadcasting …
Last February, Facebook introduced a new tool to automatically create captions for video ads. Now, the platform is extending the feature to all videos published by Pages. Research has shown that when sound starts playing unexpectedly, 80% of …