We think the world is dominated by Facebook, but is it really the world’s favourite social network? And what about the second most popular social networks? Lets check the world map!
I won’t keep you hanging. Yes, Facebook is still the world’s most popular social network, and by far. But the following maps, designed by Vincenzo Cosenza, are still full of interesting – and sometimes surprising – insights on how the world uses social media platforms.
Here we go.
Without much surprise, Facebook is the most popular social networking platform in most of the world. V Kontakte is (obviously) leading the way in Russia, the same way Qzone is overtaking China.
More surprisingly however, Instagram comes first in four African countries – Namibia, Botswana, Mozambique and Tanzania… and Iran!
When it comes to the second most popular social network, Twitter and Instagram lead the way. Instagram usually comes second in most countries were Facebook is first, with the notable exception of Canada and Australia, where Reddit (!) is the second most popular social network, and India which seems to use LinkedIn more than Instagram.
Which is your country’s number one? Anything that surprises you in these maps? Let me know in the comments below.