Last February, Facebook introduced a new tool to automatically create captions for video ads. Now, the platform is extending the feature to all videos published by Pages.
Research has shown that when sound starts playing unexpectedly, 80% of Facebook users will react negatively, and scroll past your video. This is the main reason why silent videos tend to perform better on the platform.
But it can be very difficult to make sense of a video without sound. And it’s equally as difficult for marketers to communicate their message. This is why getting captions on your videos is so important.
You could always import an SRT file to do this, but since October, Facebook started rolling out its auto-captioning feature to more and more Pages. Today most have it (do you have it on your page?)
The tool is powered by Facebook’s voice-recognition software. In most cases, it gets it perfectly right. And you can of course review and edit the auto-generated captions before publishing your video. Note that you can also add auto-captions to videos that you have already published.
To start adding auto-captions to your video, head over to your video library, select the video you want to edit and click on “Captions.” If your page has the feature activated, the “Generate” button should be right there.
Go to the “Captions” tab to automatically generate captions for your video
You can review and edit captions before publishing your video
[wysija_form id=”5″]
More from Facebook
How To Get Started With Facebook Dynamic Creative
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook …
Facebook Audience Network Joins Google’s Open Bidding Program
Facebook Audience Network ads can now be bought via Google's Open Bidding Program, to help advertisers maximize advertising revenue.
Facebook’s Year In Review: What Connected Us In 2018
When you look back at 2018, what stands out the most? Politics, movements, creativity, pop culture?
