Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook campaigns. But there is a solution
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Here are just six steps you can take to maximise your time and make sure that your Facebook Ad campaigns will be successful!
In this tutorial, we will go over the different bidding strategies that Facebook offers to advertisers and when to use each.
Facebook has announced a new retention optimisation option allowing advertisers to target and acquire users who are more likely to be highly engaged.
Facebook is testing a new feature with some advertisers to use video polls to their ads on the platform.
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
Facebook is cracking down on low-quality ads by reducing distribution or disapproving them altogether.
Is Facebook remarketing part of your ads strategy on the platform? If not, you may be leaving money on the table!
One of the most frequently asked questions when setting up new Facebook campaigns is how to decide what budget allocate.
To curb predatory behaviour and scams, Facebook is now restricting ads for addiction treatment centers and banning ads promoting bail bonds.
We’ve all been there! Setting up a new Facebook campaign only to find out that the ads are getting very few impressions, and the daily budget is not being spent.
Welcome to this week's top social media stories. Facebook entered the Chinese market for... 24 hours before it was banned again, Snapchat partners with Nielsen and Instagram started telling you when your friends are online.
See that picture right there? I bought that piece of genius for $80 after seeing a Facebook Ad. 2 full months after seeing the ad. This is how Facebook ads really work.
Facebook has announced it has launched new creative tools within its Ads Manager app that allows advertisers to create ads easily directly from their mobile device.
Welcome to this week's top social media stories. Instagram continues to innovate with even more new features and Facebook to add more transparency to Pages and Ads. And What about the comeback of Wandering Girl?
In this week's Facebook Ads tutorial, we look at how to create Lookalike Audiences in Facebook Ads, and how to use them effectively in our campaigns.
Facebook has launched a new feature that allows anyone to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network.
Facebook has eased its ban on cryptocurrency ads for pre-approved brands. But promoting binary options and initial coin offerings is still banned.