As part of its effort to bring more transparency to ads and Pages on its platform, Facebook has launched a new feature that allows anyone to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network.
Facebook wants to bring more transparency to ads and Pages on its platform, and part of that involves allowing people to access more information about any organisation and the ads it runs at any given moment. To do so, Facebook is launching a new feature called “Info and Ads” available on every Page.
The new feature appears by tapping or clicking on the “Info and Ads” link on the left-hand menu of any Page on Facebook. On the resulting section, users will be able to see the ad creative and copy of ads that are running in any country, and can flag the ads by clicking on “Report Ad.”
The second part is called “More Page Information”, and it tells users about the Page itself – whether it advertises or not. For example, if a Page recently changed its name, users will be able to see the change, and when it took place. Facebook says more Page information will be added, “in the coming weeks.”
Also in the spirit of ads transparency, Facebook is launching its political ads labeling and archive in Brazil, ahead of the country’s October general election. The same feature was launched in the US in May. Any organisation or person running political ads in Brazil will be able to register for the labeling feature in July. Furthermore, Brazilians will also be seeing labels for election ads in their country. Those election ads will, of course, also be added to Facebook’s archive.
In a recent post, Facebook says that these steps “will mean increased accountability for advertisers, helping to prevent abuse on Facebook.” While legitimate organisations run the “vast majority of ads on Facebook” they add, “bad actors can misuse our products, too.” The idea is to make it easier to identify abuse, and “ensure that bad actors are held accountable for the ads they run.”