Facebook is updating its collection ad format with so-called “lifestyle templates,” for brands to bring their print catalogs to life on mobile.
Facebook launched its ‘shoppable’ collection ad format earlier this year, as a way for brands to boost their e-commerce sales on mobile, by making the mobile experience as seamless as possible. It offers marketers “better ways to visually inspire mobile shoppers,” and to help them “tell a more visual story,” by combining a single image or video placed above product images. The format is great for brands who want to showcase many complimentary products, or an entire category of products displayed below a video or image that grabs people’s attention.
The update introduced this week, provides marketers with a new option – lifestyle templates. The new option allows brands to make their collection look more like a showcase of products rather than a product gallery. With the new option, brands can even include a map of a physical store nearby.
As usual, the ad is full-screen and mobile-only of course, and brands can combine multiple full-width images, carousels and text. Product listings have a price, product name, and even their own CTA. Products are taggable within each template, and Facebook will show viewers a white dot on the products that are tagged and they are able to buy.
Lifestyle templates are currently only available for some brands but reports suggest it will be more widely available to all, from October.
You might also like
More from Facebook
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …