With “trip consideration” ads, Facebook is giving travel providers a new tool to help you decide where you will go on holiday next.
Travel has always been an important industry for Facebook. Today, the company is once again beefing up its ads offering to help travel providers generate more bookings. How? By letting them target users based on the destinations Facebook knows they are considering for their next holidays.
“Trip Consideration” is a new tool within the arsenal of ad products already available to travel providers; and it’s available on Facebook, Instagram, and Audience Network. Except for this time, it lets travel providers reach out to travellers, as early as the consideration stage, long before a booking even occurs.
Christine Warner, Head of travel at Facebook, explained that according to Facebook’s own research, an average of 43 days pass between the decision to travel, and the decision on where to go. This is when “trip consideration” becomes very handy.
The new trip consideration ad product is also available via Facebook Marketing Partners, including Adphorus, Koddi, MakeMeReach, Smartly.io and StitcherAds.