Facebook announced that it is enhancing its collections ad format to help drive sales by adding a new lifestyle template that will help advertisers inspire product discovery through their ads.
Facebook is continuing its mission to bring more and more immersive mobile ad formats to advertisers so that they can increase their effectiveness and make more sales. One of its moves in this direction includes its recent move to add Canvas templates to collection ads, simplifying the ad creation process significantly.
Now Facebook will be adding a new template involving lifestyle imagery tagged with product photos, to inspire product discovery. The new template allows, advertisers to “showcase their products in context,[…] create more meaningful brand experiences,” and increase sales. Including people, places, or experiences in imagery provides this context.
In its announcement, Facebook explained that the new template would be available to all advertisers within the next month, and can be found “as a fullscreen experience when using the collection format.”
In addition to the above, Facebook also announced some other additional updates that add to its collection ads:
- – Engagement Custom Audience which allows businesses to retarget people who have clicked on collection ad in News Feed or the fullscreen experience.
- – Store Visits Objective to allow businesses to drive store visits and in-store sales through their collection ads.
- – Enhanced tracking expanding the ability for businesses to track exactly which products from the fullscreen experience are driving traffic.
You might also like
More from Facebook
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
