Some people always use Ads Manager and some will always prefer Power Editor when advertising on Facebook. Whatever you’ve always chosen, it won’t matter anymore, because the two tools are now becoming one.
As you can imagine, due to the huge amount of advertising activity on Facebook, the people using both tools range from total amateurs to seasoned online marketers. Very few users are going to take advantage of all the tools or features available on Ads Manager or Power Editor. So why have two tools, when you can just combine the most useful features in both? Well, Facebook realised this.
The company announced this week that it will be combining its two solutions for ads creation, editing, and optimisation into one single powerful tool. With this move, Facebook promises to combine Power Editor’s powerful ad creation and editing features, with the user-friendliness of Ads Manager, to make advertisers’ lives a lot easier. Apart from “levelling the playing field” somehow, it’s also giving many advertisers the opportunity to learn, by forcing them to use features from both solutions. This may change the way some advertisers work and create campaigns – not necessarily a bad thing.
So, starting this week, all advertisers will start seeing “an updated Ads Manager interface where they previously found Ads Manager or Power Editor.” Of course they are unlikely to get lost, as the updated interface for Ads Manager is familiar, and offers all capabilities from both previous platforms. Advertisers will even be opted into the creation work flow they preferred using up until now – i.e. quick creation or guided creation. Of course they can change this at any time.
While most features will be familiar to all, one is more familiar to advertisers who use Power Editor: working with drafts. In the updated Ads Manager campaigns, ad sets and ads, are automatically saved on Facebook’s servers as drafts. These give advertisers the flexibility to set everything up and then publish later. This entails that advertisers will also need to review changes and then publish them. If they don’t Facebook will still remind them to do so.
Also, the updated Ads Manager will combine all charts and activity history already available in the Power Editor – “breakdowns, summary rows, date benchmarks, exported insights reports and, the ability to customize columns.” Finally, according to a recent Facebook Business post,
[quote]Advertisers can now create, manage and view results in one easy to use interface.[/quote]
Facebook promises that the updated Ads Manager will continue to evolve. The first step is that all changes and updates will happen in one place, instead of two.
Image credit: Facebook
You might also like
More from Facebook
The Oculus Quest Platform Now Supports Premium Content Subscriptions
As VR content expands beyond gaming, Facebook is bringing support for subscriptions on the Oculus Quest platform.
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …