Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
It’s obvious that Facebook wants to monetise WhatsApp – verified profiles for businesses on the platform where just the first step. Now, over a year after Facebook introduced click-to-Messenger ads on its platform – and then to Instagram later on – it’s bringing the ability for businesses to start conversations with their customers on WhatsApp as well.
A new option appears to advertisers who boost organic posts, allowing them to add a CTA that sends people to WhatsApp. The click-to-WhatsApp CTA is only available to Pages that are boosting their organic posts for the time-being and is not available through either the Ads Manager or Facebook’s Marketing API.
In a statement to TechCrunch, Facebook product marketing manager Pancham Gajjar explained,
[quote]Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service[/quote]
The ads that have the specific CTA will only be seen by people who actually have the WhatsApp app on their devices. They will look the same as normal News Feed ads but will have WhatsApp’s logo instead of Messenger’s. Also, when tapped, WhatsApp will open with a message that users can change before sending to the business. The message received by the business, will contain the person’s custom message and an image of the Facebook ad so that the source of the message can be identified more easily.
The option is available globally, except for Europe at the moment.
You might also like
More from Other Platforms
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
TikTok Launches New ‘Creator Next’ Monetization Program
TikTok has introduced Creator Next, a new monetization option that lets creators access new and existing tools and be rewarded …
Zoom Unveils Features And Updates For Meetings, Events, And More
Zoom announced new updates and features to help users add their personal touch to digital events and enhance customer service.
TikTok Is Launching A New Business Registration Option
According to reports, TikTok has developed a new business registration option that will help categorize business listings and add authority …
YouTube Lists Top 10 Best US Creators And Videos of 2021
Since end-of-year Rewind was canceled, YouTube is offering another way to celebrate 2021's most successful creators and their works.
Spotify Wrapped 2021 Is Out With New Personalized Charts
This year's Wrapped includes a new custom experience recapping listeners' personal top charts with graphics they can share on social …
TikTok Tests New Option to Tag Other Users In Videos
According to recent reports, TikTok is testing a feature that lets users tag others in their videos.
Shazam Now Listens Longer And Can Find More Songs
Shazam, the music and film recognition app, has just become better. It listens a little longer and is able to …
Reddit Introduces New Features For A More Lively User Experience
Reddit has announced new real-time vote and comment animations, typing indicators, and a new comment pill.