Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
It’s obvious that Facebook wants to monetise WhatsApp – verified profiles for businesses on the platform where just the first step. Now, over a year after Facebook introduced click-to-Messenger ads on its platform – and then to Instagram later on – it’s bringing the ability for businesses to start conversations with their customers on WhatsApp as well.
A new option appears to advertisers who boost organic posts, allowing them to add a CTA that sends people to WhatsApp. The click-to-WhatsApp CTA is only available to Pages that are boosting their organic posts for the time-being and is not available through either the Ads Manager or Facebook’s Marketing API.
In a statement to TechCrunch, Facebook product marketing manager Pancham Gajjar explained,
[quote]Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service[/quote]
The ads that have the specific CTA will only be seen by people who actually have the WhatsApp app on their devices. They will look the same as normal News Feed ads but will have WhatsApp’s logo instead of Messenger’s. Also, when tapped, WhatsApp will open with a message that users can change before sending to the business. The message received by the business, will contain the person’s custom message and an image of the Facebook ad so that the source of the message can be identified more easily.
The option is available globally, except for Europe at the moment.
You might also like
More from Other Platforms
You Can Now Go Live For Up To 4 Hours On Instagram Live
Instagram announced it's increasing the time limit for live streams to 4 hours, letting creators run longer live events without …
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Chrome OS Is Finally Getting A System-Wide Dark Mode
Dark mode, one of the most requested features on Chrome OS, is now available through the Flags menu on the …
How To Mute A WhatsApp Chat Forever
WhatsApp last week finally announced the ability to mute chat conversations on its app... forever.
TikTok Starts Telling You Why It Removed Your Video
TikTok is stepping up its content moderation on the platform and will now let you know why your video is …
Google Is Shutting Down Its Trusted Contacts App
Google announced that its emergency location sharing app Trusted Contacts will stop being supported after December 1, 2020.
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
5 Shifts In Shopping Behavior To Prepare For This Holiday Season
Google has published 5 shifts in shopping behavior, to help retailers take action and prepare for the holiday season.
Google Assistant Driving Mode Starts Rolling Out On Android
Google Assistant driving mode has been appearing on some Android devices lately, which means that full rollout may be near.
