Digital Era has ushered a lot of changes in our lifestyle, but it has also helped business broaden their horizon and their customer base to countries once thought out of reach.
Facebook is currently the network of choice for more than a billion users in the world and this very platform has helped SMBs grow at unprecedented rate. The gargantuan social network is arguably the world’s biggest market and still offers a lot of untapped opportunity for business owners to expand their reach.
This is why Facebook is introducing a comprehensive suite of tools aimed at growing the number of clients, reaching new markets in different countries. This cross-border toolkit will give businesses deeper insights on consumers insights in various countries. So far, Facebook has introduced four new tools:
- – Dynamic Language Optimization, which allows advertisers to create a single ad set and Facebook adjust the language according to region. Advertisers can choose from six different languages to choose to appeal in their key areas of interest and Facebook’s algorithm will do the matching.
- – FBIQ Cross-Border Business Insights Finder, which shows advertisers comparative country data, based on the performance of previous ads. This way they can make informed decisions and optimise future campaigns against key findings.
- – Multi-city Targeting will let advertisers target their ads to different cities, based on population. This tool will also provide information on the size of the market in the selected cities.
- – Multi-Country Lookalikes, which will allow advertisers to create audiences based on their consumer desired traits in different countries.
These are exciting times for business owners who want to grow their footprint and expand their market vision and revenue. Facebook is arguably the world’s most complex and precise targeting system and with that update it sets the pace for regional and global advertising practices.