One of the most common reasons your ad sets don’t deliver the expected results lies within audience exclusion.
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook campaigns. But there is a solution
To curb predatory behaviour and scams, Facebook is now restricting ads for addiction treatment centers and banning ads promoting bail bonds.
Facebook has announced it has launched new creative tools within its Ads Manager app that allows advertisers to create ads easily directly from their mobile device.
Welcome to this week's top social media stories. Instagram continues to innovate with even more new features and Facebook to add more transparency to Pages and Ads. And What about the comeback of Wandering Girl?
In this week's Facebook Ads tutorial, we look at how to create Lookalike Audiences in Facebook Ads, and how to use them effectively in our campaigns.
Facebook has launched a new feature that allows anyone to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network.
If you have been advertising with Facebook ads for quite some time then you’ve seen it happen at least once; your ad was not approved.
Facebook is making it a lot easier for advertisers to create native and immersive Instagram Stories ads, with the creative assets they already have.
With "trip consideration" ads, Facebook is giving travel providers a new tool to help you decide where you will go on holiday next.
Facebook is cracking down on ads related to what it calls "misleading or deceptive promotional practices," by banning all ads promoting binary options, ICOs, and cryptocurrencies.
Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
Facebook is currently the network of choice for more than a billion users in the world and this very platform has helped SMBs grow at unprecedented rate. The gargantuan social network is arguably the world's …
Facebook has announced that sponsored messages on Messenger are becoming available to more advertisers and should be available to all within the next few months. When vice president of messaging products David Marcus announced sponsored messages …
Facebook announced that it is enhancing its collections ad format to help drive sales by adding a new lifestyle template that will help advertisers inspire product discovery through their ads. Facebook is continuing its mission to …
Some people always use Ads Manager and some will always prefer Power Editor when advertising on Facebook. Whatever you've always chosen, it won't matter anymore, because the two tools are now becoming one. As you can …
Facebook is updating its collection ad format with so-called "lifestyle templates," for brands to bring their print catalogs to life on mobile. Facebook launched its 'shoppable' collection ad format earlier this year, as a way for …
We're used to Facebook adding features. But now it's taking a few away. Effective on September 15, Facebook is removing the ability to boost a whole list of post types. There are many post types on …