How To Set Up Reach And Frequency Campaigns On Facebook
Facebook allows qualified accounts to use Reach and Frequency ad buying. If you have it available in your account, this …
How To Target Affluent Audiences With Your Facebook Ads
Companies that sell luxury goods or provide expensive services need to target a particular audience segment that can afford them. …
How To Create And Manage Your Facebook Product Feed With Google Sheets
Your Facebook product feed doesn't have to be an automatically generated XML file. You can also create (and manage) it …
How To Use Facebook Video Ads To “Warm Up” Audiences
How do you get “cold” top-of-funnel audiences to buy from you? Well, you could "warm them up" with Facebook video …
How To Get Started With Facebook Mobile App Installs Campaigns
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your …
7 Steps To Launching Successful Facebook Campaigns
In this tutorial, we’ll go through all the pre-launch tasks you need to check off your list, to ensure that …
Taking Your Facebook Ads Skills To The Next Level!
So, you know how to set up the right campaigns according to your business, you know how to use the …
How To Customise Your Facebook Dynamic Ads With Templates
In this tutorial, we’ll show you how to customise the appearance of your Facebook Dynamic Ads with the use of …
How To Set Up The Right Facebook Pixel Events For Your eCommerce Website
In this tutorial, we will be going through the events you need to implement for your eCommerce website, and how …
How To Use Audience Exclusion In Facebook Ads To Drive Better Results
One of the most common reasons your ad sets don’t deliver the expected results lies within audience exclusion.
How To Use Journey Reports In Facebook Analytics
Journey reports in Facebook Analytics is a hidden gem that provides great insight into a customer’s conversion path.
How To Add A Shop Section To Your Facebook Page
If you are a retail or e-commerce advertiser looking to maximise your Facebook Page’s ROI, you may want to consider …
How To Get Started With Facebook Dynamic Creative
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook …
How To Use Facebook Ads Bidding Strategies Effectively
In this tutorial, we will go over the different bidding strategies that Facebook offers to advertisers and when to use …