Facebook allows qualified accounts to use Reach and Frequency ad buying. If you have it available in your account, this article will help you set to set up your first Reach and Frequency campaign.
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Companies that sell luxury goods or provide expensive services need to target a particular audience segment that can afford them. In the following post, we'll show you how to use Facebook ads to target affluent …
Your Facebook product feed doesn't have to be an automatically generated XML file. You can also create (and manage) it using Google Sheets. Here's how!
How do you get “cold” top-of-funnel audiences to buy from you? Well, you could "warm them up" with Facebook video ads.
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your app installs.
In this tutorial, we’ll go through all the pre-launch tasks you need to check off your list, to ensure that the only thing you have to worry about is optimising your Facebook campaigns!
So, you know how to set up the right campaigns according to your business, you know how to use the best bidding strategy to achieve your goals, and how to set up the right budget. …
In this tutorial, we’ll show you how to customise the appearance of your Facebook Dynamic Ads with the use of custom templates.
In this tutorial, we will be going through the events you need to implement for your eCommerce website, and how you should implement them.
One of the most common reasons your ad sets don’t deliver the expected results lies within audience exclusion.
Journey reports in Facebook Analytics is a hidden gem that provides great insight into a customer’s conversion path.
If you are a retail or e-commerce advertiser looking to maximise your Facebook Page’s ROI, you may want to consider adding a Shop section to it. In this tutorial, we will explain how to add …
Testing combinations of different creatives, ad copies, headlines, and descriptions, is tedious, but it's a necessary process to optimise your Facebook campaigns. But there is a solution
In this tutorial, we will go over the different bidding strategies that Facebook offers to advertisers and when to use each.
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
If you’ve been using the typical ad formats such as images or carousels to promote your products on Facebook you may have hit a wall; how do you make sure you that your ads promote …
When reviewing your Facebook campaign’s data and comparing it to data from third-party tools such as Google Analytics, you notice a mismatch. Why is this so?
There are a ton of resources on how to promote your business with Facebook Ads. But what about promoting your blog?