Facebook Messenger, is currently one of the most widely-used instant messaging applications, and since Facebook opened it up to businesses, it has become another place for them to reach potential customers.
Facebook is testing a new Facebook Live feature that allows Pages to showcase products that users can buy with screenshots.
Christmas, year by year, electrifies e-commerce, and one thing's for sure - if you run an e-shop, you need to be aware of possibilities that could help you earn more.
Snapchat has launched its first-ever dedicated shopping channel where users can browse deals from selected brands and shop exclusive drops and unique offers right within the app.
Weeks after launching its own in-app store, Snapchat hit a new high, showing its e-commerce potential and selling the new (unreleased) AIR Jordans in a matter of minutes!
WeRSM – We are Social Media · PODCAST: 12 Questions With Jason Wong - The King of Memes This week, we're featuring our youngest guest yet. He is known to some as Jason Wong; and to others …
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits. In a brick-and-mortar retail establishment, abandoning one’s …
While other instant messaging apps seem to focus on ephemeral content, Viber is making a surprise move by integrating a shopping experience within its app. Nowadays, most instant messaging apps are trying to become real multi-functional platforms of …
If you thought that social media had no impact on purchase intent - think again. A recent study conducted by SUMO Heavy Industries revealed that 42% of adults bought an item after seeing it on social media. I …
Stop everything. On November 7, Instagram will launch a series of e-commerce features that will allow brands to tag products and sell them directly from the app. It looks like Instagram is about to beat everyone to it. Social commerce …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Social shopping is an important trend, but no social network has really integrated seamless functionalities for users to buy things directly. Instagram might be a good discovery tool, but the absence of links on posts …
It's 2016, and I believe that Social media is a necessity for most businesses nowadays. I say most, because there are of course exceptions, but I think it's safe to say that all individuals and businesses …
Over 800 million people are currently on Facebook Messenger and it is the most popular mobile app around. There are many things people use Messenger for, and soon we will be able to do much …
Skype, the once omnipotent communication app, seems to have some more competitors. Its latest contender to the crown comes from China, and it's called WeChat. Ta da! Also Read: WeChat Has Superseded All The Staff In …
This much is clear to me... the future is mobile. From social media, to e-commerce, or the intersection between the two... the future is mobile - mobile is the future. But who is driving the trend? What …
Do you remember that chunky sweater you once pinned on Pinterest? You can now have it at a reduced price. Why? Because Pinterest is your friend and will now alert you in case a product you …
Facebook has been on the road to becoming a fully integrated e-commerce platform for a while now. Every now and then, a new functionality is launched, inching Facebook closer to that goal. The most recent …