Facebook has been on the road to becoming a fully integrated e-commerce platform for a while now. Every now and then, a new functionality is launched, inching Facebook closer to that goal. The most recent of those, is the sale of concert tickets through event pages.
So now, Facebook has launched a “Buy Tickets” button for event pages so that you can buy tickets for events directly from them without having to leave the platform. At the moment, Facebook is releasing the function with a small group of venues and artists in the San Francisco Bay are, and paper or electronic tickets are not available – buyers will have to pick them up at Will Call windows in the area.
Also, although the tickets can be bought through Facebook, the fulfilment is carried out by third-parties.
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Thus, Facebook won’t be taking a cut of the ticket sales right not. At the moment, Facebook also allows companies to sell things on their Pages and people can buy them through a dedicated “Buy” button.
Earlier in the year, it also allowed some brands to actually build shops within the platform. This is obviously something that Facebook is very interested in developing, and I have a feeling that 2016 will be a huge year for this kind of thing.