Do you remember that chunky sweater you once pinned on Pinterest? You can now have it at a reduced price. Why? Because Pinterest is your friend and will now alert you in case a product you like is going on sale. Happy times!
How is this even possible? According to reports, Pinterest is now rolling out a mechanism that will allow users to monitor the prices of items they have pinned. The only restriction is that the pins you have added to your collection have to be buyable, meaning that it has to include product details, such as size, colour and – of course – price.
Pinterest is a well known destination for online shoppers who wish to discover trends and follow their favourite brands on the platform. The social network has been long investing in powering up its e-commerce product and the latest development is just the beginning of exciting new features to come.
This is a great step for advertisers, and it will allow them to drive interest and sales in their products throughout the year. Pinterest could prove to be a power player in e-commerce in 2016 – it certainly has shown promise in the past. The social network has already launched a dedicated shopping platform earlier this year, and it is also improving its search capabilities so that users can find identical or similar products on the network.
While Pinterest is quiet about updates most of the time, it looks like it might have some interesting features brewing in the new year. With a solid and affluent user base, it’s almost sure that it will be a key destination for even more brands that want to harvest the power of social commerce.
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