You have been warned: this is the sexiest new ad format. Instagram Stories ads are now available to all businesses, globally. Instagram Stories is not only the newest feature, it's also the home of the "sexiest" …
Due to its sheer size and influence, Facebook has a big responsibility to keep discriminatory advertising off its platform. Part of the company's continued efforts to eliminate such practices, here are some recent updates to …
Welcome to the latest edition of this week's top social media trends! Facebook has been making the headlines again, only beaten in page views by the most famous butcher on Instagram! Curious? Facebook is doing it again.... Snapchat-like stories …
This is not a surprise move. Instagram will begin to squeeze video ads within Stories. But worry not, it will not disturb your experience. Not as much as you would imagine anyway. Five months is all …
Instant Articles have been around for over a year now, and Facebook is doing its best to make sure that publishers get the most benefits from them. So, following Facebook's Marketing API v2.8 update, the …
One by one, social platforms are moving away from chronological timelines. Facebook made the move a long time ago, but more recently similar announcements from both Twitter and Instagram, have made the web react. People were quick …
Facebook launched conversion lift measurement over a year ago, to help advertisers better track conversions instead of clicks alone. Now, it is expanding the feature to many more advertisers, helping them more accurately measure ad performance …
Ever since Facebook turned Messenger into a platform of its own, we've been expecting it to start featuring ads at some point. Apparently, this is actually not so far away actually, because according to a …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
How do you feel about Facebook ads? As a digital marketer, you have probably used a few, and for different brands, right? What kind of results did you expect? How did it go after all? Well, in its …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 10 questions. Then, we share their …
Instagram introduced its new carousel ads a few months back now. The big novelty is that these ads are now clickable, for the first time since Instagram has removed all hyperlinks from its platform years …
Tumblr is not only one of the fastest growing social media platform, it is also a great opportunity for businesses and brands. Tumblr is the leading platform among the highly coveted Millenials. And not only that, …
Twitter is great, especially when you have followers that is. Of course, it is not and it never will be only about the number of followers you have. It is about engaging with a community …
Another day, another Twitter test. This time Twitter has been reported to be experimenting a way to show tweets to users from accounts that they don't follow, but that their friends follow. Also Read: The Day Twitter …
Facebook keeps on doing more for businesses, probably in a way to ensure they will not look somewhere else for better solutions. Not only Facebook is once again the number 1 social media for web …
Social media users are not watching TV the same way anymore, or at least TV does not have their full focus anymore. This is what Facebook wants to convince their advertising clients. Truth is that many …
The surge of advertising in more 'alternative' social media, such as Tumblr, seems to have caused worrying within the Facebook camp. Indeed, the seamless incorporation of promoted tweets or tumblelogs proves to be satisfying for …